Summary
Valley Foot Surgeons, a respected podiatry group in Scottsdale, Arizona, selected Quaintise as its Agency of Record. After developing and executing a medical marketing plan and public relations campaign, VFS saw an increase of 35% in new patient referrals and a 20% increase in new patients.
About Valley Foot Surgeons
The doctors and staff at Valley Foot Surgeons have a combined 40+ years of experience in podiatric medicine. Under the medical direction of Richard P. Jacoby, DPM, the practice provides diagnosis and treatment for chronic foot and ankle pain to residents who live in and around the Phoenix and Scottsdale, Arizona area.
Challenges
To increase their market share, Valley Foot Surgeons needed to stand out from their main competitors in the area with an improved branding strategy.
VFS needed to compete successfully in order to increase the number of new patients and referrals and drive traffic to their website.
Solution
Quaintise completed a comprehensive brand analysis and focus group study of Valley Foot Surgeons’ market share in the Phoenix and Scottsdale area. We also evaluated their competitors and target demographic base to better understand how to market to prospective clients.
Our findings lead us to update the group’s branding with a new website design and updated website content. Several forms of engaging and informative healthcare content were developed, including email newsletters, direct mail campaigns, online videos, social media, articles, whitepapers, and brochures.
We also analyzed all of the possible media outlets available for publicity and press release distribution and evaluated which media outlets provided the lowest CPM.
Results
Over a two-year campaign, Valley Foot Surgeons saw a:
35% increase in new patient referrals
20% increase in total new patients
75% increase in overall web traffic
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