Email and SMS Marketing for Health & Wellness Brands
Powered by
Proven on
At Quaintise, we build email and SMS marketing engines that drive real revenue growth for health and wellness brands. Using Klaviyo, we’ve helped brands like HPD Rx scale rapidly by connecting with their audiences at every stage of the customer journey—from first touch to long-term retention.
Why Email + SMS Matters in Wellness
In the crowded DTC health and wellness space, cutting through the noise requires more than pretty emails. It takes segmentation, behavioral targeting, optimized flows, and timely SMS nudges.
That’s why we built a system to turn your owned channels into your highest ROI revenue streams.
Email Strategy: High-Impact Flows + Educational Campaigns
We designed a holistic Klaviyo ecosystem centered around education, segmentation, and strategic timing.
Flow Performance Highlights:
| Flow Name | Revenue | Recipients | Revenue/Recipient |
|---|---|---|---|
| Welcome / Opt-In | $2.5K | 478 | $5.24 |
| Abandoned Checkout | $571 | 264 | $2.18 |
| Browse Abandonment | $406 | 503 | $0.81 |
Educational Campaigns:
Result: 54.8% average open rate, 3.3% click rate, $0.52 revenue per recipient
Email + SMS Marketing Strategy for Health & Wellness Brands
HPD Rx, a clinically formulated wellness supplement brand, partnered with Quaintise to scale revenue across Amazon's ecosystem. See how we helped them strategies email + sms marketing for Health & Wellness brands.
SMS Strategy: Real-Time Nudges That Drive Action
We launched SMS flows to re-engage high-intent users and recover abandoned revenue:
Revenue from SMS:
$892 (+733% YoY)
Avg Order Value via SMS:
$178.43 (+67%)
Click Rate: 5.4%
Conversion Rate: 0.4%
SMS flows included:
- Cart Recovery Nudges
- HPV Kit Education Reminders
- “Wait! Want 10% Off Your First HPV Wellness Kit?” Exit-intent popup
HPD Rx Email & SMS Marketing Success
HPD Rx, a clinically formulated wellness supplement brand, partnered with Quaintise to scale revenue across Amazon's ecosystem. See how we help them succeed Email and SMS Marketing.
Segmentation & Personalization
That Converts
We built high-performance audiences including:
- First-Time Buyers: education + limited-time 2nd purchase incentive
- Repeat Buyers: exclusive bundles + early-access offers
- Product Line Segments (e.g., Gut Health vs. Immune Support)
- Email Clickers with No Purchase
- At-Risk Subscribers (90+ days inactive)
Lead Acquisition: List Growth & Popup Optimization
- Mobile Email Opt-in Rate: 4.5%
- Mobile SMS Opt-in Rate: 2.7%
- Tested 7-sec vs. 15-sec Popup Delay → 15 sec won
Next Up: Countdown Timers to increase opt-in urgency
Klaviyo Tech Stack Expertise
We fully integrated:
- Recharge for Subscription Flows
- Octane AI Quiz → to trigger HPV or Immune-based funnels
- Wonderment for shipping updates
- LiveRecover & Zaymo (recommended for advanced SMS & subscriber UX)
What We Offer:
Email + SMS Strategy Built for Health & Wellness
Klaviyo Flows: Welcome, Abandon Cart, Post-Purchase, Retention
Quiz-Triggered Journeys & Lead Magnets
List Growth, Segmentation, & Deliverability Management
Revenue Attribution & Reporting
A/B Testing & Funnel Optimization
Full Campaign Calendar Planning
Compliance-Aligned Messaging for Regulated Products
Let’s Build Your Email Growth Engine
Whether you’re launching a new brand or scaling to $10MM+, Quaintise knows how to turn subscribers into loyal buyers—without relying on paid ads.
Frequently Asked Questions
While new marketing channels continue to emerge, email and SMS remain two of the most effective ways to build lasting customer relationships. They allow businesses to communicate directly with customers who have chosen to hear from them. At Quaintise, we help clients use these channels strategically to deliver timely, relevant messages that strengthen engagement and encourage long-term loyalty.
Every audience communicates differently. Some customers prefer email for detailed information, while others respond better to timely text messages. We take the time to understand your customers, your business goals, and your communication style before developing a strategy that uses each channel where it provides the greatest value without overwhelming your audience.
Successful communication is about relevance, not frequency. We help clients develop thoughtful campaigns that provide useful information, exclusive offers, educational content, and timely updates rather than simply sending more messages. When customers receive content they value, they're far more likely to remain engaged with your brand.
Open rates and click-through rates tell only part of the story. We look at how your campaigns contribute to customer engagement, conversions, repeat purchases, retention, and overall business growth. By continually reviewing performance, we refine your strategy to ensure your communications continue delivering meaningful results over time.
We believe every customer interaction is an opportunity to build trust. Rather than relying on generic campaigns or automated templates, we work closely with our clients to create communications that reflect their brand, support their business objectives, and strengthen customer relationships. Our goal is to help every message feel intentional, valuable, and consistent with the experience your customers expect.
