Campaign & Flow Impact

Email open rates soared 211%, and unique clicks jumped 232%. Our strategy focused on targeted flows and consistent campaign engagement.

• 54.8% open rate
• $0.52 revenue per recipient
• 3.3% click-through rate

Lifecycle Automation That Converts

Lifecycle flows like welcome, browse abandonment, and abandoned checkout drove over $3.47K in automated revenue—with RPR as high as $5.24.

SMS Conversion Engine

SMS flows delivered $892 in additional revenue with an AOV of $178—proving real-time wellness reminders convert.

• +733% YoY growth
• 5.4% click rate
• $2.63 revenue per recipient

Smart Segmentation

We used Klaviyo to target first-time buyers, product-specific segments, and high-intent visitors—boosting engagement and long-term retention

• Repeat Buyers
• Gut Health vs. HPV Support
• Clickers without purchase
• At-risk subscribers

Quarterly Campaign Planning

Every message had a purpose. From Pap Smear reminders to immune support education, we crafted seasonal campaigns with wellness-aligned relevance.

Conversion Rate Optimization

We tested popup timing to maximize opt-ins—15 seconds outperformed 7 seconds in both engagement and list growth.

Funnel Architecture + Tech Stack

From welcome series to post-purchase education, we architected full-funnel journeys across HPV, immune, and reproductive wellness funnels.