COPE Health Scholars


 

Brand Strategy
When COPE Health Solutions looked to Quaintise to provide marketing and branding services, we went above and beyond by developing an entire brand architecture model that supported their other brands, including COPE Health Scholars, a division of COPE Health Solutions. We opted to create a Branded House where COPE Health Solutions became the dominant source of identification and meaning. Using the COPE Health Solutions’ brand style guide, Quaintise used the visual and messaging direction to develop COPE Health Scholars’ brand identity materials.

 

Website Development
Having established a new and distinctive brand identity, Quaintise applied this to COPE Health Scholars’ website, updating the visuals, improving the functionality with a responsive mobile web site, and building a solid search foundation with keywords that we researched and integrated within the site structure to help build ranking.

 

Content Marketing
To help promote their scholar program, Quaintise developed several flyers and an outbound email marketing campaign featuring information and an incentive for new applications. Both the email and flyers showcased alumni testimonials and clear CTAs designed to prompt recipients into taking action.

 

Photography
The driving force of our content marketing strategy was visuals used across the website and within marketing materials. Rather than use stock images, Quaintise orchestrated a professional photography photoshoot that reinforced the brand’s visual and message direction. The high-resolution images we captured worked to establish trust by showcasing the many faces of student scholars, as well as the welcoming learning environment.

To learn how Quaintise can help you achieve your branding and marketing goals, email or call 310-331-8085.

Services

  • Medical Marketing Medical Marketing
    Medical Marketing

    Competitive, patient-centered positioning to elevate your band. Development of winning marketing plans that address positioning, branding, marketing, advertising, and public relations. A clear definition of processes, milestones, timelines and expected results.

  • Brand Strategy Brand Strategy
    Brand Strategy

    Competitive, patient-centered positioning to elevate your band. Development of winning marketing plans that address positioning, branding, marketing, advertising, and public relations. A clear definition of processes, milestones, timelines and expected results.

  • Website Development Website Development
    Website Development

    Competitive, patient-centered positioning to elevate your band. Development of winning marketing plans that address positioning, branding, marketing, advertising, and public relations. A clear definition of processes, milestones, timelines and expected results.

  • Campaign Development Campaign Development
    Campaign Development

    Competitive, patient-centered positioning to elevate your band. Development of winning marketing plans that address positioning, branding, marketing, advertising, and public relations. A clear definition of processes, milestones, timelines and expected results.

  • Social Media Management Social Media Management
    Social Media Management

    Competitive, patient-centered positioning to elevate your band. Development of winning marketing plans that address positioning, branding, marketing, advertising, and public relations. A clear definition of processes, milestones, timelines and expected results.

  • Content Marketing Content Marketing
    Content Marketing

    Competitive, patient-centered positioning to elevate your band. Development of winning marketing plans that address positioning, branding, marketing, advertising, and public relations. A clear definition of processes, milestones, timelines and expected results.

  • Public Relations Public Relations
    Public Relations

    Competitive, patient-centered positioning to elevate your band. Development of winning marketing plans that address positioning, branding, marketing, advertising, and public relations. A clear definition of processes, milestones, timelines and expected results.

  • Photography Photography
    Photography

    Competitive, patient-centered positioning to elevate your band. Development of winning marketing plans that address positioning, branding, marketing, advertising, and public relations. A clear definition of processes, milestones, timelines and expected results.

  • Corporate Wellness Corporate Wellness
    Corporate Wellness

    Competitive, patient-centered positioning to elevate your band. Development of winning marketing plans that address positioning, branding, marketing, advertising, and public relations. A clear definition of processes, milestones, timelines and expected results.

  • Merger Integration Merger Integration
    Merger Integration

    Competitive, patient-centered positioning to elevate your band. Development of winning marketing plans that address positioning, branding, marketing, advertising, and public relations. A clear definition of processes, milestones, timelines and expected results.