COPE Health Scholars


Brand Strategy
When COPE Health Solutions looked to Quaintise to provide marketing and branding services, we went above and beyond by developing an entire brand architecture model that supported their other brands, including COPE Health Scholars, a division of COPE Health Solutions. We opted to create a Branded House where COPE Health Solutions became the dominant source of identification and meaning. Using the COPE Health Solutions’ brand style guide, Quaintise used the visual and messaging direction to develop COPE Health Scholars’ brand identity materials.


Website Development
Having established a new and distinctive brand identity, Quaintise applied this to COPE Health Scholars’ website, updating the visuals, improving the functionality with a responsive mobile web site, and building a solid search foundation with keywords that we researched and integrated within the site structure to help build ranking.


Content Marketing
To help promote their scholar program, Quaintise developed several flyers and an outbound email marketing campaign featuring information and an incentive for new applications. Both the email and flyers showcased alumni testimonials and clear CTAs designed to prompt recipients into taking action.


The driving force of our content marketing strategy was visuals used across the website and within marketing materials. Rather than use stock images, Quaintise orchestrated a professional photography photoshoot that reinforced the brand’s visual and message direction. The high-resolution images we captured worked to establish trust by showcasing the many faces of student scholars, as well as the welcoming learning environment.

To learn how Quaintise can help you achieve your branding and marketing goals, email or call 310-331-8085.


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