TMS Neuro Institute

Brand Strategy
TMS Neuro Institute was just a concept before Quaintise developed the brand. Quaintise worked with TMS leadership to:

• Conduct a brand audit that helped name the company
• Analyze the competitive landscape
• Formalize the brand’s identity
• Measure current business initiatives
• Develop the brand style guide (visual and messaging strategy) for all platforms

Based on this work, we developed a strategic plan that incorporated highly targeted marketing and public relations tactics aimed to raise awareness, increase web traffic, and generate leads.

Website Development
Quaintise designed and built TMS Neuro Institute’s website, creating a lead-generating website that now naturally guides potential patients to fill out a contact form. By developing a website that is search engine optimized, user-friendly, fast, and easy to navigate, we improved TMS Neuro Institute’s overall search engine rankings compared to past performance.

Social Media
Quaintise worked with TMS Neuro Institute to develop content that would inform and engage followers on their social media platforms. Based on this strategy, Quaintise:

• Created shareable, branded content visual in nature
• Developed a calming color palette with both animated figures and lifestyle photos
• Managed paid social strategy using Facebook and Instagram ads

Content Marketing
TMS Neuro Institute needed a hopeful way to explain a complex illness: depression. Quaintise created a fully comprehensive content mix for TMS Neuro Institute that included:

• Full- service design and marketing collateral development
• New patient packets, design banners, infographics, and brochures
• Animated videos for web and social media
• Bright, visual graphics
• Blog posts

The videos and blog posts received high levels of engagement and reach, which helped grow their following, support SEO initiatives, and positioned the brand as a leader in TMS therapy.

Public Relations
Quaintise garnered attention for TMS Neuro Institute by building relationships with LA- based media outlets, growing a network of psychiatrists, and positioning Dr. Gennady Musher as a thought leader in the community, writing content on his behalf and promoting his expertise for interviews.