Quaintise developed a customized public relations and marketing campaign for Rosewood Centers for Eating Disorders. The campaign utilized article placement and promotion to increase social media engagement and establish the client’s industry-leading eating disorder expertise. It yielded nearly 800,000 article impressions and over 6,000 social engagements. It also established more than 80 relationships with local newspapers and health and wellness media contacts.
A fully accredited and licensed hospital located in the Arizona desert, Rosewood has provided comprehensive care for all stages of eating disorder recovery since 2007. At Rosewood, patients with eating disorders benefit from innovative therapies, a multidisciplinary team, dedicated aftercare, alumni support, and family/professional involvement. The center’s clinical activities are led by Clinical Director Dena Cabrera, Psy.D., CEDS.
Quaintise conducted a comprehensive brand and media audit, which included interviewing Rosewood executives, doctors, and staff to identify brand strategy challenges and opportunities to increase market share.
Quaintise also executed a strategic public relations and marketing plan, which included:
In the first four months, Quaintise successfully secured media placements in four publications:
In the first four months, Quaintise achieved the following metrics:
article impressions from media placements
social likes, comments, and shares
growth in Rosewood’s Facebook likes
relationships with new media contacts in the eating disorder industry