Mergers and Acquisitions Integration
Mergers and acquisitions (M&A) can affect all facets of the healthcare industry, including physicians’ practices, healthcare service providers, and health systems. Successful M&A communications strategies rely heavily on a clear, phased approach: preliminary planning stages, communication with all stakeholders, and the post-merger integration process with a newly formed brand.
At Quaintise, we assist in this transition by analyzing the brands being merged or acquired. We work with you to develop a corporate communication strategy that considers all stakeholders, including investors, board members, senior leaders, managers, front-line employees, and consumers. You’ll receive comprehensive communications for both internal and external audiences, including presentations, press releases, training literature, and brand identity materials following a merger or acquisition.
Quaintise can help you:
- Explain why a merger or acquisition is being considered to stakeholders.
- Describe the benefits for each stakeholder.
- Provide materials to communicate operational changes effectively to employees.
- Identify the appropriate forums for disclosure, discussion, and issue resolution, such as meetings, press releases, community forums, FAQ documents, training seminars, and advertising.
- Create a brand strategy and visual identity for the new organization, including logo, website, social media, content marketing, and public relations.
Wondering whether your business could benefit from our M&A expertise? Check out these helpful posts on the Quaintise blog:
- Tailoring Your Communication Strategy During a Merger and Acquisition
- 5 Elements To Include In Every Healthcare M&A Communication Strategy
- What Can a Healthcare Marketing Agency Do for Private Equity?
Ready to discover a cohesive branding solution for your merger or acquisition?
Summary
With a growing and successful practice, it was time to develop a branding strategy for Children’s Dental Health that emphasized its passion to help children achieve optimal oral health. The group hired Quaintise to build a brand that represents their patient’s experience when visiting their dental practice. Through proper brand messaging and promotional images, Quaintise was able to help Children’s Dental Health stand apart from its competitors.
About Children’s Dental Health
Children’s Dental Health is a leading regional provider of pediatric dental services with more than 20 locations throughout Pennsylvania, New Jersey, and Delaware. For more than 30 years, Children’s Dental Health has been delivering quality dental care to children and adolescents while completing a detailed risk assessment on every patient and focusing on educating patients and parents about preventive dental care.
Challenges
- Rebrand to develop a visual identity that fully represents the company’s values and services.
- Develop goals and a vision statement to keep messaging and marketing materials on brand.
- Perform brand audit consulting and competitor analysis to formulate a new brand positioning statement.
Solution
Quaintise conducted an in-depth brand audit and developed a strategic work plan, which included:
- Gathering client feedback based on goals and vision statement
- Highlighting client values, including preventative dental health for children
- Building a new identity that focused on the patient experience
- Creating strategic brand messaging and copywriting for marketing materials
- Designing visuals that portrayed a variety of looks and feels for the client to choose from
- Developing a new logo and branded materials with infographics that visually tell the brand’s story and mission
Results
Quaintise successfully rebranded the practice by creating and developing a new identity for Children’s Dental Health. This new branding strategy was visually represented in updated marketing materials.
“The update to our brand has made a huge difference for our business and has brought in new patients. Thanks to the expert marketing services provided by Quaintise, we’re better able to provide high-quality dentistry and promote oral wellness. I would recommend Quaintise to any business in need of an update to its marketing approach.”
Eric Felix, D.M.D. CEO and President
Children’s Dental Health
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