Quaintise developed and executed a search engine marketing (SEM) campaign that involved keyword research, optimized landing page design, and creative ad sets that targeted women in the local area in need of gynecological and obstetric services after a competing hospital closed their maternity ward. As a result, Maricopa OBGYN received an increase in leads from prospective patients that ultimately led to new appointments and more business.
Maricopa OBGYN is part of Arizona OBGYN Affiliates (AOA), an integrated family of OBGYN physicians, that gives a voice to women’s healthcare providers and their patients. By assembling an integrated family of physicians, AOA has established strength and authority as major force in Arizona healthcare. Thanks to AOA, women have better access to quality care; providers have the ability to receive fair compensation; and insurance providers have peace of mind in knowing that the physicians within AOA meet the highest level of clinical, technical and ethical standards in healthcare.
When a competitor in the area closed their maternity ward, many women in the Phoenix area found themselves without maternity care. Maricopa looked to Quaintise to create a plan that seized upon this unique opportunity.
Knowing many pregnant women in the area would be searching for new prenatal and obstetrical care in light of the local competitor closing their maternity ward, Quaintise created a search engine marketing (SEM) campaign delivered through Google AdWords that targeted women in Phoenix looking for relevant search terms Maricopa’s services offer.
In the first month the campaign launched, Maricopa received over 14,000 ad impressions. We received nearly 500 ad clicks with a 3.17% click-through rate (CTR) which is approximately a 66% increase over the standard average click-through rate for Google AdWords.
As a result of our month-long SEM campaign, Maricopa OBGYN increased their number of patients to the point the practice could not always offer their typical same-day appointment promise. Front office staff had to create a plan to accommodate the surplus of new patient volume that they now put into effect when they run additional SEM campaigns with Quaintise.
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