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Company Overview

Women’s Health Arizona is the largest obstetrician-gynecologist practice in the state of Arizona with over 117 providers. Founded by physicians in 2007, the practice is dedicated to providing exceptional women’s healthcare through its branch offices and Valley-wide locations. Providing a unique medical model with independently operated branches as part of a single larger family, the practice has transformed into a respected authority in Arizona healthcare. With more than a dozen accessible locations, they make it easy for women to find a trusted provider in the Phoenix area.

Background

Over a 12-year span, Quaintise led marketing efforts for Arizona OBGYN Affiliates (AOA) as they tripled in size. In 2021, AOA became a member partner of Women’s Health USA and rebranded to Women’s Heath Arizona. Quaintise played a key role in rebuilding brand identity and engaging the patient base throughout the rebranding phase and beyond.


Key Results

17% conversion rate
$6.81 cost per lead
11K social media followers
53% increase in website traffic
143K email subscribers

Marketing Strategy

Promote obstetrics and gynecologyservices to women in various life stages

Discuss relevant health topicsto educate and engage the patient base

Appeal to women in all stages of their journey (awareness, interest, consideration, intent, evaluation, conversion) through a full-funnel content marketing strategy

Develop and continually optimize ad campaigns for lead generation



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