Quaintise developed a medical marketing plan outlining eight steps to reach the drug and alcohol rehab audience in California. It incorporated a detailed analysis of culture, competitor analysis, brand audit, and key opportunities for engagement.
The Hazelden Betty Ford Foundation is the nation’s largest nonprofit treatment provider, with a legacy that began in 1949 and includes the 1982 founding of the Betty Ford Center. The organization offers healing and hope for individuals, families, and communities affected by addiction to alcohol and other drugs.
The treatment centers in California reported a diminishing number of patients. The audience in California wasn’t responding to nationwide marketing campaigns.
Since the 2014 merger with Hazelden, a leading addiction treatment provider, the Betty Ford Center brand needed to be reinforced.
To address these healthcare marketing challenges, the Hazelden Betty Ford Foundation wanted to:
Quaintise conducted an in-depth brand audit and developed a brand positioning strategy, which included:
US State Approved
Substance Abuse Treatment Centers
With over 1,400 substance abuse treatment centers, California has the highest number of centers in the nation.
Quaintise devised an eight-step strategic marketing plan, spanning a one-year, four-phase roadmap: