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With a growing and successful practice, it was time to develop a branding strategy for Children’s Dental Health that emphasized its passion to help children achieve optimal oral health. The group hired Quaintise to build a brand that represents their patient’s experience when visiting their dental practice. Through proper brand messaging and promotional images, Quaintise was able to help Children’s Dental Health stand apart from its competitors.

About Children’s Dental Health

Children’s Dental Health is a leading regional provider of pediatric dental services with more than 20 locations throughout Pennsylvania, New Jersey, and Delaware. For more than 30 years, Children’s Dental Health has been delivering quality dental care to children and adolescents while completing a detailed risk assessment on every patient and focusing on educating patients and parents about preventive dental care.


  • Rebrand to develop a visual identity that fully represents the company’s values and services.
  • Develop goals and a vision statement to keep messaging and marketing materials on brand.
  • Perform brand audit consulting and competitor analysis to formulate a new brand positioning statement.


Quaintise conducted an in-depth brand audit and developed a strategic work plan, which included:

  • Gathering client feedback based on goals and vision statement
  • Highlighting client values, including preventative dental health for children
  • Building a new identity that focused on the patient experience
  • Creating strategic brand messaging and copywriting for marketing materials
  • Designing visuals that portrayed a variety of looks and feels for the client to choose from
  • Developing a new logo and branded materials with infographics that visually tell the brand’s story and mission


Quaintise successfully rebranded the practice by creating and developing a new identity for Children’s Dental Health. This new branding strategy was visually represented in updated marketing materials.

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“The update to our brand has made a huge difference for our business and has brought in new patients. Thanks to the expert marketing services provided by Quaintise, we’re better able to provide high-quality dentistry and promote oral wellness. I would recommend Quaintise to any business in need of an update to its marketing approach.”


Eric Felix, D.M.D. CEO and President
Children’s Dental Health

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