Brad Wetherall

Senior SEO Advisor

Brad Wetherall is a seasoned technology leader with over 15 years of experience at Fortune 100 companies and deep expertise in Local SEO. As a former Director of Operations at Google, he led global teams improving major products such as Google Business Profile, Google Merchant Center, and Google Wallet.

With over a decade overseeing Google Business Profile operations, Brad supported more than 100 million businesses, helping them strengthen their local online presence and drive growth through effective Local SEO strategies. He also spearheaded innovative solutions like Google’s Small Business Advisors program and an automation system that streamlined 30% of support cases.

A skilled industry speaker, Brad has presented on advanced Local SEO and brand strategy topics at events including LocalU Nashville (“Navigating the Minefield: Advanced Google Business Profile Issue Resolution for Agencies”) and the Florida Justice Association (“Influencing the Algorithm: Brand Strategies for the AI Age”).