Outsourced Marketing Services
Project Overview
Quaintise will serve Hoskinson Health & Wellness Clinic as your full-service marketing agency partner, providing end-to-end branding, marketing, and creative services to build brand growth, recruitment, patient engagement, and community awareness.
Our team of senior healthcare marketing professionals—including strategists, designers, writers, PR specialists, creative directors, and digital marketing specialists—will be dedicated to delivering quality, high-impact work that aligns with your mission and growth goals.
We offer two engagement models:
- Project-Based Model: Itemized pricing per initiative
- Retainer-Based Model: 200 or 310 hours/month with priority-driven project execution
As part of our Retainer Model, we will help manage the brand voice for Hoskinson Health. If departments have questions about how to use the brand or need support with creative and/or marketing assets developed, we become a valuable go-to resource. This ensures consistency, fast response, and expert guidance across all brand touchpoints.
Being on retainer ensures Hoskinson Health receives priority attention on all creative and marketing initiatives, including projects with critical timelines. Our creative and strategy teams will be pre-booked to serve your project needs, allowing us to better plan and respond to time-sensitive assignments.
Project-Based Model
Itemized Pricing Per Initiative (Estimates only; final pricing dependent on scope)
| Item | Details | Fee |
|---|---|---|
| Brand Style Guide | Comprehensive visual and verbal identity guide including logo usage, color palettes, typography, tone and voice, and examples for print and digital assets. | $20,000 |
| Press/Media Kit | Branded media kit in PDF and digital format including company overview, leadership bios, media assets, and newsroom page design. | $20,000 |
| Department Trifold Brochures | 10+ brochures (one per department); copywriting, design, and image selection. | $8,000 each (printing TBD) |
| Recruitment Brochure | Strategic storytelling and design to attract physician and provider talent. | $40,000 (printing TBD) |
| Lifestyle Photography (1–3 Day Shoot) | Pre-production, art direction, model coordination, and 50–200 edited images. | $25,000–$50,000* |
| Email Marketing | 2 email campaigns + 2 flows per month; design, copy, deployment, analytics. | $10,000/month |
| Public Relations (Advanced) | Media outreach, thought leadership, placement strategy. | $20,000/month |
| Digital Marketing | Ad campaign strategy, setup, and management (Google, Meta, Retargeting, etc.). | $12,000/month (ad spend TBD) |
| Social Media Management | 12 posts/month across platforms; copy, design, scheduling, engagement. | $10,000/month |
Retainer-Based Model
We offer two retainer models that allow Quaintise to operate as your full-service marketing department. Both include core services such as branding, strategy, creative direction, copywriting, and more—executed based on monthly priorities.
| Model | Hours/Month | Monthly Fee |
|---|---|---|
| Standard | 200 hours | $45,000 |
| Advanced | 310 hours | $70,000 |
Term: Retainer model requires a one-year term.
Included in Both Retainer Models
- Brand Creative Strategy + Consulting
- Copywriting & Content Development
- Content Marketing
- Graphic Design
- Website Page Design (not development)
- Creative & Art Direction
- Press Release Development + Newswire Distribution (Basic PR)
- Print Management
- Urgent Creative Projects
Not Included in Retainers
- Lifestyle Photography ($25K–$50K one-time add-on)
- Printing Costs
- Advanced PR / Outreach ($20K/month add-on)
- Digital Ad Spend
- Web Programming/Development
Standard Plan Deliverables: Year One
- Brand Style Guide – 30-day turnaround
- Press/Media Kit – 60-day turnaround
- 10 Department Trifold Brochures – Delivered throughout the year
- Recruitment Brochure – Delivered within 60 days of photography
- Strategic Consulting & Brand Management
- Other Creative and Marketing Assets as Needed
Advanced Plan Deliverables: Year One
- All Standard Plan deliverables
- Monthly Social Media Management (12 curated posts/month)
- Monthly Email Marketing Campaign (2 campaigns + 2 flows)
Services Not Included in Retainer Model
| Item | Description | Fee | Notes |
|---|---|---|---|
| Lifestyle Photography | Pre-production, art direction, and 150–200 edited images. | $25,000–$50,000 | Based on scope and photographer selected |
| Advanced PR | Media outreach, journalist pitching, thought leadership. | $20,000/month | Includes US media pitching and thought leader development |
| Printing Costs | For brochures and print materials. | Billed separately | Based on quantity and specs |
| Digital Ad Spend | Google, Meta, and retargeting ads. | Billed separately | Ad spend TBD |
| Web Development / Programming | Backend integrations, forms, and custom coding. | Estimated per scope | Not part of design services |
Marketing Agency Core Services
| Service Area | Scope of Work |
|---|---|
| Consulting & Strategy | Brand audits, quarterly planning, marketing strategy, brand voice management |
| Social Media Marketing | Content creation, asset design, post scheduling, analytics reporting |
| Content Marketing | Article development, provider bios, SEO strategy |
| Copywriting | Web pages, brochures, emails, press releases |
| Graphic Design | Print and digital layout, infographics, ad creatives |
| Email Marketing | Monthly campaigns via Klaviyo or Mailchimp |
| Analytics & Reporting | Monthly KPIs, Google Analytics, dashboards |
| General Creative Services | Ad concepts, branded templates, mood boards |
| Brand Creative Strategy | Messaging framework, voice & tone alignment |
| Basic Public Relations | Press writing, newswire distribution, media kit |
| Content Production | Lifestyle shoot direction, visuals & graphics |
| Media Planning | Budget allocation, channel strategy, optimization |
| Digital Marketing | Funnel strategy, lead generation, retargeting |
| Creative Direction | High-level campaign oversight, brand cohesion |
| Art Direction | Visual storytelling, color and typography oversight |
