Health and Wellness Marketing Trends & Insights

This morning at approximately 10:00am, Arizona Time, I was handed a gift – access to Facebook Audience Insights and an…

The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care…

The face of health care marketing is changing. While content marketing, social media marketing, mobile marketing and real-time marketing seem…

Last week, we had the opportunity to attend the Worldwide Partner’s World Meeting Conference in Las Vegas. We had an…

We’ve been spending a lot of time talking about social media marketing in the form of Pinterest and Facebook, but…

If your practice, or your physicians, do not have a blog and social media accounts…well, let’s just say you could…

For physicians, social media is terrifying. For marketers and advertisers, social media is a goldmine still in its infancy. And…

I came across a very interesting article this morning on FoxBusiness.com, and couldn’t wait to share it with all of…

By now you know how important social media marketing is for your practice. Beyond simply driving traffic to your website,…

When I think of social media and healthcare, two big names come to mind – The Cleveland Clinic and the…

Nearly 85% of doctors say they proactively check online reviews about themselves, according to a survey by the online physician appointment booking…

This morning as I was perusing my morning news I stopped on a title that instantly caught my attention: Should…

We’ve been spending a lot of time on the subject of doctor-patient communication and social media, and for good reason.…

Everyone knows the key to successful healthcare marketing on Facebook is getting “Likes,” right? Not exactly. The Huffington Post ran…

What is the most ingenious aspect of Vine? It’s only 6 seconds, which absolutely forces brands and healthcare marketing agencies…

In healthcare marketing, it can be difficult to determine exactly where to spend your marketing budget. Banner ads? Social media…