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Why Marketing Advanced Depression Treatments Requires a Different Strategy: What Mental Health Clinics Need to Get Right

Mental health clinics offering SPRAVATO®, ketamine therapy, TMS, and other advanced depression treatments face a communication challenge that traditional healthcare…

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How Video Marketing Helps Brands Increase Conversions Online?

Do you have a brand and want to increase conversion? If so, we suggest you the best tool that is…

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How to Become a Social Media Influencer at 70 Years Old

2018 has been the year of the social media influencer. If you aren’t already working with them on influencer marketing…

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7 Ways to Tell Your Life Sciences Marketing Is Behind the Times

It’s 2018, do you know where your marketing is? If you follow a well-defined strategy, perform quarterly goal assessments, and…

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10 Health and Wellness Marketing Ideas to Improve Audience Connection

Finding the right health and wellness marketing strategies to grow your business may feel like a daunting task. Getting the…

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Leadership Lessons From Stuart Weitzman

The truly great leaders are those that continue to learn and grow throughout their career. They also value passing on…

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Three Days Of Wellness: Santa Fe

Business executives who are longing for rest and relaxation should take a trip to the American Southwest—Santa Fe, New Mexico…

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Five Methods To Inspire A More Creative Workforce

Creativity. Vision. Innovation. These are some of the characteristics that bring an organization long-term success. Yet, fostering this type of…

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Why You Must Tailor Your Communication Strategy During a Merger and Acquisition

Communication is a vital component to the success of any merger and acquisition. It’s not enough to hold a company…

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5 Key Elements That Should Be In Every Healthcare M&A Communication Strategy

The healthcare industry has been a hotbed of merger-and-acquisition (M&A) transactions in recent years from hospitals and physician groups to…

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Building A Strong Brand Means Embedding It Into Every Part Of Your Business

A company’s brand is the foundation of its entire marketing strategy. It’s not simply the organization’s name, color scheme and…

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Building a Data-Centric Healthcare Marketing Team: Part 1—The Right Mix of Tools

Healthcare marketers need the right technology systems in place to be effective in the new digital healthcare environment. Healthcare marketers…

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What Healthcare Executives Want From Their Marketing Team?

C-suite executives want marketing data that provides relevant financial details. It’s a classic challenge for the healthcare marketer—how can he…

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Healthcare Media Coverage Matters

Positive media coverage is a low cost strategy that has a big impact. Rosewood Centers for Eating Disorders wanted to…

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Three Tips to Build a Successful Emotion-based Healthcare Marketing Campaign

Arizona OB/GYN Affiliates brings the concept of hope to life in its direct-to-consumer multimedia marketing campaign. Healthcare affects everyone on…

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Why Healthcare Brands Should Focus on Content Marketing

People go to the Internet for information. Healthcare information is no exception. Seventy-two percent of Internet users reported looking online…

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