Quaintise Writes, Directs, And Produces TV Campaign For Arizona OBGYN Affiliates
The Commercials were written, directed, and produced by AOA’s Agency of Record, Quaintise. As part of AOA’s new branding and public awareness campaign, Quaintise has developed strategic initiatives designed to raise awareness of the AOA brand name and the exceptional training, care, and quality of AOA physicians and providers. Quaintise will also heighten the public’s knowledge of AOA’s vast services, and specialized OB/GYN approach to show that the AOA family are doctors are raising the bar in women’s healthcare. Elements of the integrated campaign include TV Commercials, Magazine, Online Banner Ads, Facebook, and Community Involvement.
Quaintise Writes, Directs, and Produces TV Campaign for Client
SCOTTSDALE, September 7, 2011, — Arizona OBGYN Affiliates (AOA), the state’s largest OBGYN medical practice has added a major TV effort to its multi-media branding and public relations campaign.
The TV Commercials are built around the everyday, health issues and opportunities that many women face. It tells the real life stories of women of varying ages and deals with fertility problems, menstrual pain, permanent and regular birth control options and wellness programs. The problems and their solutions are seen through the experiences of the patients themselves. The series was based on the real-life medical stories of actual AOA patients.
The effort targets women from 18 to 50 and helps to underline many of the reasons why the AOA family of doctors have become Arizona’s largest OBGYN medical practice. The Commercials will be seen on various broadcast and cable networks targeting women in these demographic groups.
“Instead of just talking about ourselves, we choose to have our audience find out about all we do at AOA through the actual health and wellness experiences of real women just like themselves. That way they can see the exceptional care and broad range of services AOA provides women from their own unique perspectives,” notes Monte Swarup, M.D., AOA Board Secretary and Chairman of the Branding Committee. “Sharing the remarkable stories of our patients is a very personal way for us to tell what sets AOA apart.””
The Commercials were written, directed, and produced by AOA’s Agency of Record, Quaintise. As part of AOA’s new branding and public awareness campaign, Quaintise has developed strategic initiatives designed to raise awareness of the AOA brand name and the exceptional training, care, and quality of AOA physicians and providers. Quaintise will also heighten the public’s knowledge of AOA’s vast services, and specialized OB/GYN approach to show that the AOA family are doctors are raising the bar in women’s healthcare. Elements of the integrated campaign include TV Commercials, Magazine, Online Banner Ads, Facebook, and Community Involvement.
About AOA
Arizona OBGYN Affiliates, or AOA, is a family of OBGYN physicians that have joined together in a fully integrated medical group to provide exceptional women’s healthcare through its branch offices. As the largest OBGYN medical practice in Arizona, the AOA family of over 30 doctors and 9 branch offices with locations in Ahwatukee, Casa Grande, Chandler, Paradise Valley, Central Phoenix, West Phoenix, Scottsdale, and Tempe, has established AOA as a major force in Arizona healthcare. Providing routine OBGYN services such as menstrual care, menopause care, and prenatal care and delivery as well as cutting edge technologies in fertility services, in-office procedures, and clinical trials, AOA is raising the bar in women’s healthcare. For more information, please visit www.AOAFamily.com.
About Quaintise
Pronounced (kwan-tees), noun – 1. Craft, subtlety, cunning. 2. Elegance, beauty, power.3. A perfectly executed strategy.
Established in 2002, Quaintise is a full-service marketing, advertising, public relations, and business development agency with special expertise in medical marketing. Quaintise operates in the trenches of our clients’ bottom line results, supplying innovative and strategic services that are noticeable, measurable and make an impact on ROI. Quaintise specializes in ‘closing the gap’ between creative communications plans, distribution, publicity and the consumer in order to maximize the outcome of our clients’ campaigns and deliver measurable results. Our principals have experience in medical, lifestyle, and luxury industries, plus years of experience in executing successful marketing campaigns — a rare combination that makes us your preferred Agency of Record. For more information, please visit Quaintise.com.
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