Quaintise Founder and President, Raquel Baldelomar, Served as a Speaker at the Aspen Ideas Festival

Los Angeles, CA – June 30, 2018 – Raquel Baldelomar, founder and president of Quaintise, a marketing, branding and advertising agency centered in the health and wellness sector, served as a speaker at the Aspen Ideas Festival in Colorado.

She moderated the panel, Tech Smart Cities – A New World on the Horizon, on June 27th. The panel was comprised of Chris Womack, executive vice president and president of external affairs for Southern Company, one of America’s largest energy providers and George Karayannis, vice president of the CityNOW project at Panasonic North America, a Smart City plan in Denver, Colorado.

The panel discussed what the future could look like in a world full of smart technologies and connected devices in homes, neighborhoods and cities. It examined Denver CityNow, a carbon-neutral smart district being built by Panasonic that should be complete by 2026. The project has already installed free WiFi, smart street lights, pollution sensors, a solar-powered microgrid and security cameras. Panasonic also hopes to deploy a system called RoadX, which would be the first U.S. vehicle system in which real-time data is shared across vehicles to improve safety, lower fuel consumption and reduce congestion. The panel also discussed Smart Neighborhoods in Atlanta and Birmingham, AL. The homes include features like rooftop solar installations, in-home battery storage and smart security alarms, thermostats, lights, locks and garage doors, as well as, interconnected appliances.

Smart Neighborhood Q&A with Chris Womack

Forbes contributor Raquel Baldelomar joins Southern Company EVP and President of External Affairs Chris Womack to discuss the company's Smart Neighborhood projects and role at the Aspen Ideas Festival.

Posted by Southern Company on Thursday, June 28, 2018

About Quaintise

Quaintise is a leading health & wellness marketing agency based in Los Angeles, California. Founded in 2003 by Raquel Baldelomar, Quaintise means beauty, elegance, and a well-crafted strategy, which is the mission we strive to uphold for our clients by building strong brands that drive new business. From the beginning to end of a project, the end-customer is at the center of everything we do. We dig deep into their desires, behaviors, and feelings so we can deliver brand experiences that exceed their expectations. Our bold approach to storytelling, innovation, and messaging has yielded remarkable results for companies such as Cedars-Sinai, a premier hospital in Los Angeles, Susan G. Komen, the world’s largest breast cancer organization, and DFW Capital Partners, a healthcare-focused private equity group with $600 million in assets under management. We work across the health and wellness sectors, serving the many audience groups within healthcare to build brand currencies, tell compelling stories, and drive growth – by connecting business strategy with a deep understanding of customer behavior. For more information about Quaintise please visit Quaintise.com.