Quaintise provides our clients with a personalized approach to public relations in the wellness, healthcare, and life science industries. We identify your story, then make it newsworthy. It’s our mission to ensure growth while managing and protecting your company’s reputation as if it were our own.
Our public relations team will help you build, maintain, and increase your brand’s recognition. We do this by creating press releases that are relevant and memorable. We then focus on strong media placement to ensure your press release gets the views it deserves.
Earned media coverage can help:
- Stand out from the competition
- Improve your search rankings
- Grow your brand awareness
Quaintise is located in Los Angeles, and we know how to provide outstanding healthcare PR services in Los Angeles. We are also able to provide national coverage for your brand. We have strong relationships with local and national media outlets. This allows us to get coverage for our clients that other companies can’t. Quaintise also has a specialization in the industry of health and wellness, and we create opportunities to be featured by top health and wellness media outlets. The PR campaign we design for you will be tailored-made to fit your company’s business objectives.
Our healthcare PR services include:
- Press Release Writing and Distribution
- Groundbreaking Events
- Media Pitching and Interview Requests
- Interview Coaching
- Reputation Management
- Influencer Community Building
- Crisis Communications
- Brand Reputation Monitoring
- Event Promotion
- Media Relations
PR Writing and Distribution Benefits
The big question you may be wondering when it comes to press releases is, “Why?” Besides making company announcements there are actually a lot of benefits to press releases that most people don’t consider. Some of these include:
SEO
Press releases that are well-written and SEO optimized can greatly increase your SEO ranking on top engines like Google and Bing.
Brand Exposure
By getting picked up by a popular publication, your brand gets exposure to a new audience that may not have otherwise known about your product.
Increase in Sales
As more people learn about your brand and you move up in the search rankings, you’ll also see an increase in sales.
If you would like to know more about how a press release campaign can help your business to grow, reach out to Quaintise. We’d be happy to answer your questions and provide you with our high-quality press release services.
Rosewood Centers for Eating Disorders PR Campaign
Summary
Quaintise was tasked with developing a unique public relations and marketing campaign for Rosewood Centers for Eating Disorders. The campaign utilized a mixture of article placement and promotion to establish the client’s expertise in the field of eating disorders and boost social media engagement. It garnered over 6,000 social engagements and nearly 800,000 article impressions. The campaign also established more than 80 relationships with health and media contacts, as well as local newspapers.
About Rosewood Centers for Eating Disorders
Rosewood Centers for Eating Disorders is a licensed and accredited hospital located in Arizona. It provides comprehensive care for all stages of eating disorder recovery and has done so since 2007. At Rosewood Centers for Eating Disorders, patients benefit from a multidisciplinary team, innovative therapies, dedicated aftercare, alumni support, and the involvement of both family and trained professionals. The center’s clinical activities are led by Clinical Director Dena Cabrera, Psy.D., CEDS.
Challenges
The challenges we faced on this project involved developing a locally and nationally focused PR strategy and a comprehensive implementation plan. We knew we had to rise above the competitors in the space that were already using healthcare PR effectively. We sourced a Los Angeles public relations agency that was able to utilize its connections with local media outlets and get the word out for our client.
Solution
Quaintise conducted a comprehensive media and brand audit for Rosewood. This included interviewing doctors, executives, and staff to identify their brand strategy challenges and opportunities for growth and increased market share. We also executed a strategy healthcare PR and marketing plan that included:
- Writing engaging articles and securing media coverage in local newspapers and targeted health and wellness publications.
- Promoting articles using Twitter, LinkedIn, Facebook, and Outbrain.
- Developing key relationships with prominent healthcare journalist, media editors, and publications to position Rosewood Centers for Eating Disorders as an expert voice on eating disorders.
Results
In the first four months, Quaintise successfully secured media placements in four renowned publications:
- The Huffington Post
- Recovery Campus
- The State Press
- Entrepreneur
HPD Rx PR Campaign
The Quaintise team was able to leverage our experience in the healthcare PR industry to design a customized approach to establish Dr. Swarup as a subject matter expert in the media. We provided HPD Rx with a media placement guarantee that is not generally seen within the industry. Quaintise leveraged its network of over 5,000 publishers, journalists, and editors at quality publications and outlets to create opportunities for Dr. Swarup to contribute and comment on articles (which included links to the HPD Rx website). This built HPD Rx’s brand awareness while increasing the company’s website search rankings and volume.
Within the first 4 months of the campaign, Quaintise secured 30 interviews. This resulted in high-quality, consistent earned media placements.
Results
From the client:
“Quaintise’s exceptional team has overdelivered on PR placements. We receive weekly requests from journalists wanting to interview me. The results have rocketed our website to the top of Google searches and increased our sales many fold. They truly have their fingers on the pulse of healthcare PR and media.”– Monte R. Swarup, MD, FACOG
Reach Out to Quaintise for Your PR Campaign Today!
Whether you are looking to make a big announcement or add another element to your marketing campaign, reach out to Quaintise today. We’ll discuss the advantages of a PR marketing campaign with you, and better get to know your business. From there, we can create a custom campaign to meet your branding and marketing needs.
