INPUT OUTPUT GROUP

ABOUT IOG

IOG was launched in 2015 by CEO and Founder Charles Hoskinson as a pioneering Web3 research organization. Charles built IOG on deep thinking and academic rigor from day one, with the firm belief that technology should serve-and ultimately free-society. Headquartered in Longmont, Colorado, IOG today operates as a global, decentralized organization with a hub-and-spoke model. Each of their international outposts, both active and planned, serves a unique purpose.

THE CHALLENGE

Transform a Detailed 100-Page White Paper into a Branded Brochure for the 2025 SALT Conference in 12 Days

IOG needed to create a highly visual brochure with clear messaging that showcased their world-changing technology, case studies, products and services at the SALT Conference attended by the world’s foremost investors, creators and thinkers. This project required our team to work 24/7 for 12 days to deliver a mission-critical project that demanded a seamless partnership between Quaintise and IOG’s Creative team and leadership.

THE ASSIGNMENT

Summarize a complex 100-page white paper into a clear, 24-page brochure including IOG’s Values, Products and Services, Case Studies, Future Projects, and Team
Create visual elements using IOG’s brand assets
Develop clean infographics, charts and graphs
Manage copywriting, design, and print management of a premium brochure in 12-days
Interview key stakeholders
Deliver high-quality, custom-printed materials in time for the SALT Conference

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Where other agencies may need months to execute, Quaintise delivered printed and digital creative assets with strategic precision, creative excellence, and flawless production in just 12 days.

STRATEGIC PROCESS

LEADING FROM DISCOVERY TO DELIVERY

Quaintise didn’t just execute—we led the process from end to end.

DISCOVERY & BRAND STRATEGY

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Expedited content review and creative audit: Quaintise reviewed IOG’s creative assets and white paper and worked closely with key stakeholders to capture IOG’s unique vision and voice.
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Strategic positioning: Defined what set IOG apart and crafted messaging communicating IOG’s blockchain infrastructure solutions for public, private and government clients.

DELIVERABLES

Quaintise produced a high-impact, stunning brochure:

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A 24-page premium brochure on matte paper, establishing a fresh visual identity, seamlessly adaptable across future collateral.
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A digital flipbook featured on the IOG website to ensure broad access and scalability.

CREATIVE DEVELOPMENT AND EXECUTION

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Creative review and summarization: Synthesized all existing materials, images, and curated visuals alongside stock imagery to reflect IOG’s values and aesthetic.
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Compelling storytelling: Quaintise’s copywriting team, including two financial copywriters converted IOG’s white paper into an elegant 24-page summary of the company.
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Brand refinement: We worked within a strict visual identity and color palette specified by IOG’s creative team.
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Ultrafast and precise production: Quaintise coordinated with one of our top-tier Los Angeles printing partners for a 2-day turnaround to produce high-quality brochures on time.

OUTCOMES

DRIVING AWARENESS AND DEVELOPING PARTNERSHIPS, AND INVESTMENT

The signature brochure became a central piece in IOG’s marketing strategy at the 2025 SALT Conference effectively:

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Educating the Market: Introducing IOG to the world’s foremost investors, creators and thinkers
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Supporting Investor and Partner Recruitment: Helping attract top-tier investment and strategic partners

PROJECT HIGHLIGHTS

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12-day full-cycle turnaround from brand audit to final production
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Comprehensive re-write of 100-page white paper into 24-page brochure
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Reviewed hours of IOG media interviews to gain insights into the company’s story
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Seamless creative development: Strategy, messaging, copywriting, design, layout, and print management-all led by Quaintise
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Flawless, on-time delivery for the SALT Conference
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Enduring impact: The brochure will continue to drive interest, investment, and partnerships

BROCHURE HIGHLIGHTS

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Visually dynamic, premium design for flagship brochure
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Clear, easy-to-navigate layout
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Messaging directly tied to IOG’s values and vision
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Forward-looking focus on future partnership development

WHY QUAINTISE WAS THE RIGHT PARTNER FOR IOG

This was not just a design assignment—it was an urgent branding project that required a partner with deep healthcare expertise, storytelling mastery, and elite project management.

Quaintise was uniquely qualified to lead this project because of our ability to:

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Guide rapid, high-level brand strategy under tight timelines
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Distill complex client businesses into easy to understand, and compelling narratives.
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Deliver premium creative work without sacrificing speed or quality.

CLIENT TESTIMONIALS

Quaintise did a remarkable job with an almost impossible assignment. They brought their A-team which included several top financial and technology copywriters and design experts. They worked around the clock to deliver a stunning brochure that exceeded all expectations. We are already planning our next project with this valued, creative partner.

George Olexa, SVP Marketing

Your team hit this project out of the ballpark!

Shannon Gentry, Director of Operations

SUMMARY

WHEN PRECISION, CREATIVITY, AND SPEED MATTER—QUAINTISE DELIVERS

This case study exemplifies how Quaintise thrives in high-pressure, high-impact projects where strategy, speed, and storytelling must seamlessly align.

We didn’t just produce an exceptional brochure-we delivered a strategic brand asset that IOG can leverage to create revolutionary new partnerships.