HPV Hub
Project Overview
The health information category is one of the most competitive with well capitalized organizations vying for access to consumers who increasingly do their health research online. Websites compete for a piece of this lucrative vertical with the goals of building brand loyalty, selling products, and promoting their services.
HPV Hub (hpvhub.com) entered the market with the goal of becoming the #1 online destination for HPV information. They weren’t ranking for many keywords, had low traffic, and little brand awareness. They needed a strategy to grow their business. Quaintise used its digital marketing, content development, public relations, and SEO experts to help drive HPV Hub to the top of the search engines forefront of consumers’ minds. The results are impressive with over 7,400 keywords now ranking in Google, 350 keywords in positions 1-3, and overall rankings increase of 2,346% in less than three years. Find out how we did this.
Industry
Health Information
Project Goals
Expand digital presence and online organic reach
Impressive Results Achieved
2,346% increase in keyword rankings with 7,453 keywords now ranking in Google
7,453
Keywords Now Ranking
362
Keywords in Positions 1-3
2,346%
Increase in Keywords
<1%
Bounce Rate
Result: Increased conversion rate by +21% after implementation across key product pages (based on A/B testing before/after CRO changes).
Our Strategy
Because HPV Hub had such a small online presence, Quaintise had a lot of work to do. We developed a unique content building and PR strategy to leverage accelerate the organic rankings. By following Google’s best practices, we produced rapid and sustainable growth that continues to this day.
Technical SEO Audit
We started with an in-depth SEO audit to identify HPV Hub’s top keywords and best opportunities for digital growth. This included a competitor analysis, site structure review, backlinks, and speed tests for mobile and desktop. We retooled the site’s metadata and repaired broken web links to meet the highest SEO standards. This included:
- Restructuring the site’s menu and navigation
- Created new categories and pages added to menu
- Restructured URLs
- Increase site speed via content optimization
- Created an onsite banner advertising program
Backlink Acquisitions
Quaintise has a network of over 5000 journalists who write for the leading high authority health and medical media outlets. These include top organizations such as Health.com, Medical News Today, Parade Magazine, Web MD, Men’s Health, Forbes Health, Healthline, and Prevention amongst many others. As part of the backlink acquisition strategy, we worked with our PR team to get HPV Hub placed in these publications frequently via our Expert Commentary Program.
- Network of over 5000 journalists
- Placements in Health.com, Medical News Today
- Coverage in Parade Magazine, Web MD, Men’s Health
- Forbes Health, Healthline, and Prevention
- Expert Commentary Program placements
- 5-10 placements per month minimum
Robust Content Creation
To build up HPV Hub’s online presence, we developed high quality content featured on the site’s blog. Articles were created within well-defined categories and scheduled on a weekly basis. Our writing team includes physicians, registered dieticians, and subject matter experts which adds credibility for visitor’s looking for information.
HPV Hub’s goal is to educate the public on all things related to HPV – including screening, treatment, vaccines, cancer, and prevention. We identified the most frequently searched terms for “HPV” questions and developed content that provided answers. In the past 3 years we have created more than 150 blog posts which are unique, SEO-friendly, embedded with HPV Hub’s keywords, cross linked to onsite pages, and onsite partner content.
- High quality content featured on the site’s blog
- Articles created within well-defined categories
- Weekly content scheduling
- More than 150 blog posts created
- SEO-friendly content embedded with keywords
- Cross linked to onsite pages and partner content
Targeted PR Placements
Journalists reach out to us each time they need a health expert to comment within their story. Quaintise’s team of health experts submit answers in return for a high authority link within the article along with a mention of “HPV Hub”. We do this at minimum of 5-10 times per month. Within the last year we have secured more than 100 articles that include links to HPV Hub.
This has proven to be a huge competitive advantage for Quaintise’s clients as the search engines view these types of links as an essential part of the algorithm to determine keyword rankings. In addition, consumers read the articles and see HPV Hub mentioned repeatedly providing credibility and valuable backlinks. In many cases, other publications will pick up the articles and place the story in their outlets and more backlinks are earned.
- Health experts submit commentary for links
- High authority backlinks within articles
- 100+ articles secured in the last year
- Articles picked up by other publications
- Multiple backlinks earned from syndication
The Results
Since the start of this campaign, HPV Hub experienced a 2,346 % increase in the number of their keyword rankings. With 7,453 keywords now ranking, including 362 keywords in positions 1-3 and 856 keywords ranking in positions 4-10.
2,377%
Total organic users increased by
2,346%
Total keywords increased by
2,462%
Organic sessions increased by
below 1%
Bounce rate
Detailed Results Breakdown
| Metric | Value |
|---|---|
| Increase in Keywords | 2,346% |
| Increase in Organic Users | 2,377% |
| Increase in Organic Sessions | 2,462% |
| Total Keywords Ranking | 7,453 |
| Keywords in Positions 1-3 | 362 |
| Keywords in Positions 4-10 | 856 |
| Bounce Rate | Below 1% |
Impressive Results Achieved
2,346% increase in keyword rankings with 7,453 keywords now ranking in Google
2,346%
Increase in Keywords
Massive growth in search visibility
2,377%
Increase in Organic Users
Massive growth in search visibility
2,462%
Increase in Organic Sessions
Substantial engagement improvement
Expand Your Digital Reach
HPV Hub started with very low traffic and the need to dramatically boost their organic presence.
Your brand can experience similar results with a carefully constructed, well executed plan. Call Quaintise today at 1-310-758-4970 or email us at info@quaintise.com to find out how we can expand your organic reach and help you dominate your category.
Call: 1-310-758-4970
Email us at: info@quaintise.com
