CASE STUDY - ECONUGENICS REBRAND

Revitalizing a brand with vibrant design to disrupt a saturated ecommerce marketplace.

EcoNugenics develops premium supplements that improve health and longevity, as well as disorders affecting the immune system, heart function, digestion, and more.

Quaintise needed to modernize and differentiate the ecoNugenics brand amongst a sea of sameness. By disrupting the market space with innovative design and messaging we leveraged the opportunity to unlock the brand’s full potential.

SCOPE OF WORK

Brand Audit

Visual Identity

Packaging Design

Competitive Research

Persona Identification

Advertising

EcoNugenics core audience is proactive about their health and wellbeing.

By understanding the consumer, we tap in to their excitement for pushing the boundaries of “healthy” and a natural propensity toward forward motion.

“Taking health directly into your own hands is powerful—and it’s possible.” This is the motto of the second persona who are motivated to research alternative methods to become healthier, oftentimes tackling disruptive health issues.

PROJECT
GOALS

Conduct a brand audit and analysis to understand the company’s values, messaging and evaluate the competitive landscape.
Create an updated brand identity for ecoNugenics to communicate its premium value.
Create a new identity for Pectasol, ecoNugenics’ top-selling product, so it has distinction yet maintains the essence of the brand.
Create packaging designs that are unique and standout in the marketplace.
Develop customer personas and advertising that connects directly with the consumer.