CASE STUDY - ECONUGENICS REBRAND

Revitalizing a brand with vibrant design
and resonate advertising ready to disrupt
a saturated ecommerce marketplace.

Led by Dr. Iaaac Eliaz, a world renown expert in Western and Traditional Asian medicine, and leader in integrative health, ecoNugenics develops premium supplements that improve health and longevity, as well as disorders affecting the immune system, heart function, digestion, and more.

Quantise needed to modernize and differentiate the ecoNugenics brand amongst a sea of sameness. By disrupting the market space with innovative design and messaging we leveraged the opportunity to unlock the brand’s full potential.

SCOPE OF WORK

Brand Audit
Visual Identity
Packaging Design
Competitive Research
Persona Identification
Advertising

PROJECT
GOALS

  • Conduct a brand audit and analysis to understand the company’s values, messaging and evaluate the competitive landscape.
  • Create an updated brand identity for ecoNugenics to communicate its premium value.
  • Create a new identity for Pectasol, ecoNugenics’ top-selling product, so it has distinction yet maintains the essence of the brand.
  • Create packaging designs that are unique and standout in the marketplace.
  • Develop customer personas and advertising that connects directly with the consumer.

ADVERTISING