Driving Scalable Revenue with Amazon Sponsored Ads & DSP
Campaigns for a Health & Wellness Brand
Campaigns for a Health & Wellness Brand
Brand Background
HPD Rx is a fast-growing health and wellness supplement brand focused on HPV support, immune optimization, and reproductive health. With products like PAPCLEAR, ONE, and AHCC, the brand caters to an informed and proactive consumer base searching for alternative, clinically supported wellness solutions.
HPD Rx partnered with Quaintise to expand its reach, increase conversion efficiency, and capture more market share on Amazon through a full-funnel advertising approach—combining Amazon Sponsored Ads and Amazon DSP.
Performance Highlights
| Metric | Result |
|---|---|
| Total Amazon Sales (May 2025) | 3.19 |
| Sponsored Ads ROAS | 8.35 |
| Amazon DSP ROAS | $147,716 |
| Total Sponsored Products Sales | 71,333 |
| Top Display & Video Conversion Path Revenue | $41,696.53 |
| Amazon DSP Impressions | +15% of conversion paths |
Objectives
Increase visibility for HPV-related supplements
Maximize ROAS across Sponsored Ads and DSP
Build awareness and re-engagement through retargeting
Protect budgets and recover missed revenue opportunities
Strategy Overview
Amazon Sponsored Ads (Search-Based Intent)
Quantisive launched and optimized Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, focusing on high-intent keywords such as:
- “HPV supplements”
- “Immune support for women”
- “AHCC extract capsules”
Optimization Actions:
- Refined keyword targeting with daily bid adjustments
- Created branded Sponsored Brand video ads
- Deployed product-specific Sponsored Display to cross-sell (e.g., PAPCLEAR + ONE bundle)
Result:
- 3.19 ROAS across all Sponsored Ad types
- $41,696.53 generated from Sponsored Products alone in 30 days
- Sponsored Display contributed $1,785.71 in attributed revenue
Amazon DSP (Full-Funnel Audience Reach)
To reach beyond search, Quantisive launched DSP campaigns that:
- Retargeted cart abandoners and product viewers
- Targeted lookalike audiences based on customer affinity (e.g., people searching for “vaginal health,” “pap smear,” “immune reset”)
- Ran upper-funnel video ads to build brand awareness
Creative Highlights:
- PAPCLEAR ad featuring educational copy and customer testimonials
- Product-focused video ads driving landing page views
Result:
- 8.35 ROAS on DSP campaigns
- 71,333 impressions and high clickthrough from health-conscious audience cohorts
- $4,978.32 revenue attributed to DSP-driven online video campaigns
Conversion Path Optimization
Using Amazon attribution data, Quantisive uncovered key multi-touch paths that informed future budget allocation:
| Conversion Path | Revenue |
|---|---|
| Sponsored Products Only | $41,696.53 |
| Display → Purchase | $5,296.22 |
| Online Video → Purchase | $4,978.32 |
| Sponsored Display | $1,785.71 |
| DSP → Sponsored → Purchase | $1,784.78 |
Continuous Testing & Creative Rotation
Sponsored Brand headlines vs. product-focused copy
DSP audience segments: retargeting vs. affinity targeting
Cross-selling bundles (e.g., PAPCLEAR + AHCC) vs. single product CTAs
Key Takeaways
- Amazon DSP is a high-ROAS channel for wellness brands—over 8X return vs. spend
- Search-based Sponsored Ads remain foundational to conversions with 3.19 ROAS
- Multi-path attribution shows full-funnel synergy between DSP and Sponsored Ads
Final Impact
HPD Rx saw a measurable lift in brand visibility, conversions, and Amazon revenue growth thanks to Quaintise’s Amazon-first strategy and full-funnel execution.
“The team at Quaintise helped us unlock real scale across both Amazon Ads and DSP. Their strategy didn’t just generate clicks—it generated high-value, long-term customers.”
— Monte Swarup, MD, Founder, HPD Rx
Services Provided
Amazon Sponsored Ads Strategy & Execution
Amazon DSP Setup & Optimization
Conversion Path Analysis & Attribution Tracking
Creative Design for Display & Video Ads
Budget Forecasting & OOB Risk Prevention
