Amazon Platform Advertising & DSP
Campaigns for Health & Wellness Brands
How We Helped a Niche Supplement Brand Thrive with 3.19+ ROAS on Amazon Ads & 8.35 ROAS on Amazon DSP
HPD Rx, a clinically formulated wellness supplement brand focused on HPV defense and immunity, partnered with Quaintise to scale revenue across Amazon’s ecosystem. We deployed a hybrid strategy using Amazon Sponsored Products, Sponsored Brands, and Amazon DSP.
Performance Highlights (30 Days)
| Metric | Result |
|---|---|
| Amazon Sponsored Ads ROAS | 3.19 |
| Amazon DSP ROAS | 8.35 |
| Amazon Sales (May 2025) | $147,796 |
| Amazon DSP Impressions | 71,333 |
| Top Sponsored Products Sales | $41,696.53 |
| Display & Video Attribution | 15% of conversion paths |
Our Amazon Advertising Service Includes
Sponsored Ads Strategy
- Keyword and competitor research (manual + automatic targeting)
- Sponsored Product, Sponsored Brand, and Sponsored Display campaigns
- Conversion-focused creative for supplements, immunity stacks, and niche wellness SKUs
- A/B testing ad copy, imagery, and placement
- Budget pacing and bid optimization to prevent out-of-budget drops
HPD Rx achieved a 3.19 ROAS on Sponsored Ads across multiple campaigns and keyword clusters targeting high-intent search terms like “HPV supplements” and “AHCC mushroom extract.”
Amazon DSP Advertising
- Lookalike targeting of high-LTV customers
- Remarketing flows for cart abandoners and product page viewers
- Custom audience segments (e.g., health-conscious shoppers, immune-boosters)
- Video and display ad units placed across Amazon-owned media and beyond
Our Amazon DSP Campaigns delivered an 8.35 ROAS, with creative units driving clicks, awareness, and conversions for HPD Rx products like PAPCLEAR and ONE.
Conversion Path Attribution
Using Amazon Ads conversion path data, we analyzed multi-touch journeys:
| Path Type | Sales Generated |
|---|---|
| Sponsored Products Only | $41,696.53 |
| Display → Purchase | $5,296.22 |
| Online Video → Purchase | $4,978.32 |
| Sponsored Display | $1,785.71 |
| DSP → Sponsored → Purchase | $1,784.78 |
Our display and video ads are driving the top 3 non-search conversion paths—validating the power of full-funnel Amazon media strategy.
Our Deliverables
- Full-funnel Amazon Ad account audit
- Amazon Ads architecture: Sponsored Products, Sponsored Brands, Sponsored Display
- Amazon DSP creative and placement management
- Daily bid management and campaign pacing
- A+ Content & Storefront design support
- Weekly + monthly reporting (ROAS, impressions, conversions)
- Budget protection: OOB detection and recovery systems
- Cross-channel creative strategy integration (email, website, Klaviyo)
Let’s Maximize Your Brand’s ROI on Amazon
Your health and wellness brand deserves to dominate search, video, and display on Amazon, the world’s largest marketplace. Let Quaintise build a high-performing Amazon ad engine tailored to your goals.
Book your consultation now: www.quaintise.com/contact
