Data-Driven Healthcare Marketing Strategies that Will Increase Results

Driving the most success with healthcare marketing campaigns begins with a clear goal. It’s really that simple, and yet that complicated. Your goal must be sharp, well-defined, and ultimately purposeful. In doctor marketing, a well-defined goal becomes the driver, and all campaign strategies seem to fall into place. Your healthcare marketing team, like that at … Continue reading Data-Driven Healthcare Marketing Strategies that Will Increase Results

Healthcare Marketing to Improve the Patient Experience

For a healthcare marketing firm, whether you’re in LA or Scottsdale, one of your ultimate goals is to improve the patient experience through social media, print materials, video and more. By improving the patient experience with your client’s brand, you can turn patients into fans and brand advocates. However, with the implementation of Obamacare’s ‘pay-for-performance’ … Continue reading Healthcare Marketing to Improve the Patient Experience

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