Healthcare Marketing Campaign Los Angeles

Knowing Where To Buy Ad Space

A key component to any healthcare marketing campaign is knowing where to advertise. And knowing where to advertise involves a great appreciation and comprehension of your target demographic, and their behaviors both online and off. Understanding a specific consumer market can increase ROI, decrease ad costs, and ultimately augment an engaged audience. Quaintise takes great … Continue reading Knowing Where To Buy Ad Space

3 Steps to Successfully Integrating Big Data into Healthcare Marketing

Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to Forbes.com, Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. … Continue reading 3 Steps to Successfully Integrating Big Data into Healthcare Marketing

Demographics – Psychographic Profiling (Part II)

In the age of social media and real-time marketing, psychographic profiling and segmentation is the golden ticket. While segmenting and fragmenting might refer to income, employer, job title, age, gender, and categorical aspects of demographics, psychographic variables refer to interests, activities and opinions.   For example, while demographics might tell you that an individual is … Continue reading Demographics – Psychographic Profiling (Part II)

How To Conduct Market Research – 5 Easy Steps

Whether you’re running a Phoenix public relations campaign, or a Scottsdale advertising campaign, every marketing plan must be preceded by market research. There is not much point to running an advertising campaign targeted at the wrong demographic, or sending the wrong message, and not totally communicating valuable information that will lead to referrals and sales. … Continue reading How To Conduct Market Research – 5 Easy Steps

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