Two Advertising Scenarios, Two Completely Different Outcomes

There have been some interesting stories featured this week in The New York Times and Marketing Week, both featuring popular soft drink brands, both presenting two different branding scenarios. Scenario one; Coca-Cola’s new ‘retro’ campaign increases profits and brand equity. Scenario two; PepsiCo and Frito-Lay might be in trouble with the Federal Trade Commission for … Continue reading Two Advertising Scenarios, Two Completely Different Outcomes

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