The High Cost of Ignoring Reputation Management Online

You should never underestimate the cost of a poor reputation. – Forbes.com If you’re not worried about digital reputation management, you’re about to receive a HUGE wake-up call. In the healthcare industry, reputation is everything, and to ignore it is to cost your practice in unimaginable ways.

Keep It Simple – The Healthcare Industry is a Mess, Simplify Your Marketing NOW

In today’s complicated and often confusing world of healthcare marketing, often times the simplest ideas and most transparent physicians and offices will come out on top. From the Affordable Care Act to explaining complex treatment procedures, the current healthcare industry is a clutter of mixed messages. Right now, at this very moment, is the opportunity … Continue reading Keep It Simple – The Healthcare Industry is a Mess, Simplify Your Marketing NOW

Healthcare Infographics –Data Turned Visually Appealing and Incredibly Effective

  You’ve no doubt seen them but had little understanding of their underlining purpose. Infographics have been a small detail in healthcare marketing for only a few years, but are growing to become a far more visually appealing form of content marketing then simple pie and bar graphs. In fact, from 2010 through 2012, Google … Continue reading Healthcare Infographics –Data Turned Visually Appealing and Incredibly Effective

Instant Engagment Marketing

Instant engagement is the key to a brand’s success in the future of social media marketing. Creating that brand experience when a consumer walks into your store is one thing, and still extremely important, however creating that instant connection and experience with a potential Fan online is equally, if not more important.   Instant engagement … Continue reading Instant Engagment Marketing

The New Facebook – F8

The entire world is talking about Facebook today. Many of them are grumbling, many of them are confused, and many of them are vowing to jump over to Google Plus. So, for the purposes of our short and sweet Friday article, let’s set the record straight on the new Facebook changes.   Facebook Ticker Yesterday … Continue reading The New Facebook – F8

Brand Marketing – A Return to the Handshake Promise

Understanding your brand is one thing, translating the brand into an effective message is another thing, but understanding your brand from the audience’s point of view is an entirely different conversation. User experience has been a huge topic for the past few months, with the changing face of advertising from ‘customers’ to ‘fans,’ and Google’s … Continue reading Brand Marketing – A Return to the Handshake Promise

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