Understanding Your Target Demographic with Facebook’s New Graph Search

Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph Search, I’ve been playing with it’s capabilities for almost a month now, gaining a pretty good grasp of how instrumental this new feature can … Continue reading Understanding Your Target Demographic with Facebook’s New Graph Search

Running a Successful Facebook Campaign_Case Study

Running a successful Facebook marketing campaign is complicated. Beyond the time it takes to personally connect with your target audience and network with your demographic, Facebook marketing requires a strict objective, measurable goals, and a plan. Launching a successful campaign is one thing, maintaining that marketing objective over time is quite another.   Case Study: … Continue reading Running a Successful Facebook Campaign_Case Study

Understanding Your Audience Through Segmentation

Understanding your target audience is crucial to building a successful marketing plan, and thus translating that plan into effective action. Whether the campaign is in Phoenix advertising, Scottsdale public relations, or online media, appreciating your audience and what they’re capable of is key to unlocking success. However, in order to appreciate your audience, you and … Continue reading Understanding Your Audience Through Segmentation

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