Understanding Your Target Demographic with Facebook’s New Graph Search

Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph Search, I’ve been playing with it’s capabilities for almost a month now, gaining a pretty good grasp of how instrumental this new feature can … Continue reading Understanding Your Target Demographic with Facebook’s New Graph Search

An Interesting Look At Integration and Fragmentation

I came across an interesting article in Bloomberg Business Week this morning regarding how fragmentation is ‘shredding what once was a healthy marketing budget,’ and how integrated marketing can help you overcome these budget defaults. As a renowned Scottsdale marketing firm, fragmentation is part of the process and a key element in targeting your audience … Continue reading An Interesting Look At Integration and Fragmentation

Understanding Your Audience Through Segmentation

Understanding your target audience is crucial to building a successful marketing plan, and thus translating that plan into effective action. Whether the campaign is in Phoenix advertising, Scottsdale public relations, or online media, appreciating your audience and what they’re capable of is key to unlocking success. However, in order to appreciate your audience, you and … Continue reading Understanding Your Audience Through Segmentation

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