We’re halfway through the year, and now’s the time to ask yourself the big question: how are your healthcare marketing initiatives doing? Now is a great time for a mid-year review as we check the pulse of 2019 healthcare marketing trends. For those...
Fifty-nine percent of respondents reported physician rating sites to be “somewhat important” or “very important” when choosing a physician… The above statement was pulled directly from a publication in the February issue of The Journal of American...
You should never underestimate the cost of a poor reputation. – Forbes.com If you’re not worried about digital reputation management, you’re about to receive a HUGE wake-up call. In the healthcare industry, reputation is everything, and to ignore it is...
We’ve started something that we’re very proud of here at Quaintise, and it’s about time we shared it with you. Custom, branded Review Channels created specifically for your brand, based on our eagerness to meet the needs of our clients, and provided at...
The greatest fear that keeps physicians from improving their digital presence, mainly in the form of increased reviews, is that a patient will leave a scathing review. Physicians are terrified that a patient will leave a 1-star testimonial, thus...
Nearly 85% of doctors say they proactively check online reviews about themselves, according to a survey by the online physician appointment booking website ZocDoc, Modern Healthcare's "Vital Signs" reports. In addition to monitoring reviews about...
The new year should bring with it a new realization of healthcare marketing strategies that will increase foot traffic and boost your ROI. One of those marketing strategies that should be at the top of your marketing plans is reputation management; a...
Your target audience knows when you’re naughty, and knows when your nice. As we come into the holiday season, it’s interesting to note that it’s not only old Kris Kringle who holds the list, it’s also each and every potential patient who you are...
At Quaintise, one of the most common concerns that we hear from potential clients is, “I don’t’ even want to know what’s out there on Google about me.” It’s a relevant fear. For physicians, the healthcare marketing field has changed so dramatically in...
I’m very excited to be covering this subject today for Quaintise! Regarding Search Engine Optimization and Marketing, localization is HUGE, especially for physicians, and yet it is still an overlooked and often unrealized SEO strategy. Acquiring local...