What Physicians Can Learn From The Most ‘Epic’ Facebook Meltdown in History

I didn’t necessarily want to write about this ‘epic’ failure, simply because if you are online and you haven’t heard about it, you’ve probably been living under a rock. Amy’s Baking Company Bakery Boutique & Bistro, located right here in Scottsdale, Arizona, has been all over not only local news, but also national news as well … Continue reading What Physicians Can Learn From The Most ‘Epic’ Facebook Meltdown in History

Healthcare Marketing to Improve the Patient Experience

For a healthcare marketing firm, whether you’re in LA or Scottsdale, one of your ultimate goals is to improve the patient experience through social media, print materials, video and more. By improving the patient experience with your client’s brand, you can turn patients into fans and brand advocates. However, with the implementation of Obamacare’s ‘pay-for-performance’ … Continue reading Healthcare Marketing to Improve the Patient Experience

How To Conduct Market Research – 5 Easy Steps

Whether you’re running a Phoenix public relations campaign, or a Scottsdale advertising campaign, every marketing plan must be preceded by market research. There is not much point to running an advertising campaign targeted at the wrong demographic, or sending the wrong message, and not totally communicating valuable information that will lead to referrals and sales. … Continue reading How To Conduct Market Research – 5 Easy Steps

Market Your Way to the Top

When you’re in the process of putting together your company’s marketing plan you’re actually mapping its path toward success. A marketing plan should not only determine the “how” of your marketing but the “why, when and where” of it. There are distinct steps to consider when formulating your plan: 1. Understand your company’s mission and vision … Continue reading Market Your Way to the Top

Brand Visibility Then and Now

In any market, a strong web presence is a necessity. Public relations managers in today’s technologically advanced environment must understand that the days of writing a single press release and calling direct to promote business is over. It’s no longer about the one-dimensional advertisement featuring a sale of the week, it’s about the brand that’s … Continue reading Brand Visibility Then and Now

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