Capitalizing on a Patient’s Healthcare Decision Making Pathway

As a physician, your online reputation is probably one of your most important marketing details. The simple act of identifying, researching and selecting a family doctor or specialist has changed dramatically over the years, and while word of mouth is still one of the strongest sells, digital access has become the new norm in determining … Continue reading Capitalizing on a Patient’s Healthcare Decision Making Pathway

Meeting Hospital Goals by Improving the Patient Experience in 5 Easy Steps

There are very few medical organizations in the world that understand the true meaning and effectiveness, and put it into action, as the Cleveland Clinic does. While many healthcare marketing firms try to convey the importance of patient experience and transcend that importance into action, it is a rare feat when it does, in fact, … Continue reading Meeting Hospital Goals by Improving the Patient Experience in 5 Easy Steps

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