Keep It Simple – The Healthcare Industry is a Mess, Simplify Your Marketing NOW

In today’s complicated and often confusing world of healthcare marketing, often times the simplest ideas and most transparent physicians and offices will come out on top. From the Affordable Care Act to explaining complex treatment procedures, the current healthcare industry is a clutter of mixed messages. Right now, at this very moment, is the opportunity … Continue reading Keep It Simple – The Healthcare Industry is a Mess, Simplify Your Marketing NOW

healthcare marketing

Marketing Orchestration – What is it and Why is it Important

The consumer has changed, as has the patient. Today, the consumer and the patient are one and the same. The consumer-patient researches, shops around, compares, discusses, engages, asks questions, reads reviews, and weaves through a variety of mediums and paths before making their new patient appointment with your offices. At Quaintise, it’s our job to … Continue reading Marketing Orchestration – What is it and Why is it Important

Capitalizing on a Patient’s Healthcare Decision Making Pathway

As a physician, your online reputation is probably one of your most important marketing details. The simple act of identifying, researching and selecting a family doctor or specialist has changed dramatically over the years, and while word of mouth is still one of the strongest sells, digital access has become the new norm in determining … Continue reading Capitalizing on a Patient’s Healthcare Decision Making Pathway

If Some of the Largest Hospitals in the U.S. are Using Social Media, Why Aren’t You?

How important is social media to healthcare marketing? Ask the professionals at the University of Michigan Health System, or the Nemours/Alfred I. DuPont Hospital for Children in Wilmington, Delaware, Brigham and Women’s Hospital in Boston, or the Cleveland Clinic, or a host of other large medical organizations and they’ll tell you that social media is … Continue reading If Some of the Largest Hospitals in the U.S. are Using Social Media, Why Aren’t You?

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Keep it Simple…You Know the Rest – Healthcare Marketing is Most Effective When Simplified

In an era where everything is digital, even our realities are augmented, healthcare marketing agencies easily lose sight of what’s important – motivating and inspiring patients to take action. Between social media marketing, video marketing, email marketing, search engine marketing, and multiple forms of advertising, the patient can easily get lost in the mix, and … Continue reading Keep it Simple…You Know the Rest – Healthcare Marketing is Most Effective When Simplified

Gmail Tabbed Inbox – Promotions – Even The Name Suggests Opportunity for Healthcare Marketers

Healthcare marketing at Quaintise is more than campaigns, numbers and analytics – it’s about innovating, evolving, and revolutionizing our own industry with inventive strategies that stay ten steps ahead of everyone else. We’ve known about the new Gmail Tabbed Inbox for some time now, and have been developing some new methods for delivering email marketing … Continue reading Gmail Tabbed Inbox – Promotions – Even The Name Suggests Opportunity for Healthcare Marketers

3 Steps to Successfully Integrating Big Data into Healthcare Marketing

Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to Forbes.com, Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. … Continue reading 3 Steps to Successfully Integrating Big Data into Healthcare Marketing

Five Facebook Campaigns That Will Boost Engagement And Increase Visibility

Social media is limitless when it comes to increasing the visibility of your brand, your practice, even your hospital. According to Mayo Clinic’s Social Media Health Network, which keeps track of “health-related organizations actively using social networking sites and maintaining officially sponsored accounts,” there are currently 1,501 health-related organizations utilizing social media. If you’re medical … Continue reading Five Facebook Campaigns That Will Boost Engagement And Increase Visibility

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