social media statistics healthcare marketing

Capitalizing on Digital Doctor-Patient Communication in 2014 – Key Statistics

Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better doctor-patient relationship leads to better care, better outcomes, and increased patient satisfaction. But according to the … Continue reading Capitalizing on Digital Doctor-Patient Communication in 2014 – Key Statistics

Market Your Way to the Top

When you’re in the process of putting together your company’s marketing plan you’re actually mapping its path toward success. A marketing plan should not only determine the “how” of your marketing but the “why, when and where” of it. There are distinct steps to consider when formulating your plan: 1. Understand your company’s mission and vision … Continue reading Market Your Way to the Top

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