Digital Advertising is Dead – Or Is It? What Quaintise Does Better Then Everyone Else

In healthcare marketing, it can be difficult to determine exactly where to spend your marketing budget. Banner ads? Social media marketing? Facebook ads? Youtube videos? Billboards? In-office flyers? Print ads? I mean, the list of marketing avenues is endless and overwhelming. At Quaintise, the leading healthcare marketing agency in Los Angeles and Scottsdale, our marketing … Continue reading Digital Advertising is Dead – Or Is It? What Quaintise Does Better Then Everyone Else

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How Social Media Has (and will) Impact Physicians and the Medical Industry

Social media platforms such as Facebook, Twitter, Pinterest and Instagram have been called “a pain in my side” by many physicians and medical professionals. Beyond the frustration, there is confusion, misunderstood myths, fear, and complete reluctance to get involved with any form of social media. At Quaintise, we see these traits as a detriment to … Continue reading How Social Media Has (and will) Impact Physicians and the Medical Industry

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Knowing Where To Buy Ad Space

A key component to any healthcare marketing campaign is knowing where to advertise. And knowing where to advertise involves a great appreciation and comprehension of your target demographic, and their behaviors both online and off. Understanding a specific consumer market can increase ROI, decrease ad costs, and ultimately augment an engaged audience. Quaintise takes great … Continue reading Knowing Where To Buy Ad Space

3 Steps to Successfully Integrating Big Data into Healthcare Marketing

Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to Forbes.com, Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. … Continue reading 3 Steps to Successfully Integrating Big Data into Healthcare Marketing

Understanding Your Target Demographic with Facebook’s New Graph Search

Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph Search, I’ve been playing with it’s capabilities for almost a month now, gaining a pretty good grasp of how instrumental this new feature can … Continue reading Understanding Your Target Demographic with Facebook’s New Graph Search

Big Data Means More Bang For Your Buck with Targeted Facebook Advertising

Social media advertising is an ever-evolving field. Facebook has progressed form simple sidebar ads to News Feed integrated Sponsored Stories and innovative forms of advertising masking as organic posts. As a healthcare marketing strategist, it’s my responsibility to make sure Quaintise clients take full advantage of every marketing and advertising medium that will provide the … Continue reading Big Data Means More Bang For Your Buck with Targeted Facebook Advertising

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