social media statistics healthcare marketing

Capitalizing on Digital Doctor-Patient Communication in 2014 – Key Statistics

Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better doctor-patient relationship leads to better care, better outcomes, and increased patient satisfaction. But according to the … Continue reading Capitalizing on Digital Doctor-Patient Communication in 2014 – Key Statistics

Healthcare Marketing Consultant Los Angeles

5 Tips for Getting Started with Content Marketing in Healthcare

Content marketing is more than a buzz word in healthcare, it’s a marketing strategy that has grown to become quite effective and advantageous for small and large medical practices. From the two-doctor practice Quaintise manages in Phoenix, Arizona to the 35-doctor practice Quaintise manages in Los Angeles, California, content marketing is a beneficial and extremely … Continue reading 5 Tips for Getting Started with Content Marketing in Healthcare

Telling A Story – Visual Content Marketing in Healthcare

Since the dawn of healthcare marketing, it’s been a challenge to get the right-brained marketers and the left-brained marketers on the same page. And many times that discrepancy shows through in healthcare marketing campaigns, where the words and the visuals are not seamless. It’s a dichotomy that for generations has eluded the most skilled businessmen, … Continue reading Telling A Story – Visual Content Marketing in Healthcare

Illustrating the Importance of a Physician Blog – Getting Physicians on Board

As a healthcare marketing expert, you understand the importance of developing powerful, purposeful content intended to drive traffic and convert readers into clients. As a physician, the philosophy of ‘getting published’ in major journals has been an aspiring goal since medical school. These two concepts are not that far removed from one another. One serves … Continue reading Illustrating the Importance of a Physician Blog – Getting Physicians on Board

Anatomy of a Blog

We’ve been spending a lot of time on marketing plans and how to train your brain to blog, but today I want to spend a little time on the actual anatomy of a blog. You know how to seek out trends, you understand what your audience wants and what your business brand should say, and … Continue reading Anatomy of a Blog

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