The High Cost of Ignoring Reputation Management Online

You should never underestimate the cost of a poor reputation. – Forbes.com If you’re not worried about digital reputation management, you’re about to receive a HUGE wake-up call. In the healthcare industry, reputation is everything, and to ignore it is to cost your practice in unimaginable ways.

social media statistics healthcare marketing

Why You Need a Healthcare Social Media Editorial Calendar

As Quaintise social media director, I started out being against editorial calendars. They went against everything that I believed was true about social media; spontaneity, trend-spotting and crowd-sourcing. If something popped up in the news or was trending and related to the client’s healthcare industry, I posted it. Social media calendars got in the way … Continue reading Why You Need a Healthcare Social Media Editorial Calendar

Keep It Simple – The Healthcare Industry is a Mess, Simplify Your Marketing NOW

In today’s complicated and often confusing world of healthcare marketing, often times the simplest ideas and most transparent physicians and offices will come out on top. From the Affordable Care Act to explaining complex treatment procedures, the current healthcare industry is a clutter of mixed messages. Right now, at this very moment, is the opportunity … Continue reading Keep It Simple – The Healthcare Industry is a Mess, Simplify Your Marketing NOW

Five Facebook Campaigns That Will Boost Engagement And Increase Visibility

Social media is limitless when it comes to increasing the visibility of your brand, your practice, even your hospital. According to Mayo Clinic’s Social Media Health Network, which keeps track of “health-related organizations actively using social networking sites and maintaining officially sponsored accounts,” there are currently 1,501 health-related organizations utilizing social media. If you’re medical … Continue reading Five Facebook Campaigns That Will Boost Engagement And Increase Visibility

Telling A Story – Visual Content Marketing in Healthcare

Since the dawn of healthcare marketing, it’s been a challenge to get the right-brained marketers and the left-brained marketers on the same page. And many times that discrepancy shows through in healthcare marketing campaigns, where the words and the visuals are not seamless. It’s a dichotomy that for generations has eluded the most skilled businessmen, … Continue reading Telling A Story – Visual Content Marketing in Healthcare

What Physicians Can Learn From The Most ‘Epic’ Facebook Meltdown in History

I didn’t necessarily want to write about this ‘epic’ failure, simply because if you are online and you haven’t heard about it, you’ve probably been living under a rock. Amy’s Baking Company Bakery Boutique & Bistro, located right here in Scottsdale, Arizona, has been all over not only local news, but also national news as well … Continue reading What Physicians Can Learn From The Most ‘Epic’ Facebook Meltdown in History

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