Illustrating the Importance of a Physician Blog – Getting Physicians on Board

As a healthcare marketing expert, you understand the importance of developing powerful, purposeful content intended to drive traffic and convert readers into clients. As a physician, the philosophy of ‘getting published’ in major journals has been an aspiring goal since medical school. These two concepts are not that far removed from one another. One serves … Continue reading Illustrating the Importance of a Physician Blog – Getting Physicians on Board

Blog, Post, Advertise – Rinse and Repeat

When talking to prospective clients about the importance of Facebook, I like to utilize the phrase blog, post, advertise, and, of course, repeat. Content marketing and social media marketing in healthcare go hand-in-hand. You cannot successfully take full advantage of content marketing strategies without integrating social media; whether it be Facebook, Instagram, Pinterest or Twitter. … Continue reading Blog, Post, Advertise – Rinse and Repeat

Physicians – Getting it Right with Social Media

Social media for physicians and specialists is no longer an innovative healthcare marketing strategy of the future; it’s here and it’s a necessary component of any successful integrated marketing campaign. From launching a targeted healthcare blog to integrating medical topics onto Facebook and Pinterest, to joining your own online conversations, social media marketing is now. … Continue reading Physicians – Getting it Right with Social Media

Anatomy of a Blog

We’ve been spending a lot of time on marketing plans and how to train your brain to blog, but today I want to spend a little time on the actual anatomy of a blog. You know how to seek out trends, you understand what your audience wants and what your business brand should say, and … Continue reading Anatomy of a Blog

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