TV Advertising Healthcare Marketing Los Angeles

Internet Search Ad Revenue Skyrockets, Beats TV Ad Revenue

It’s really no surprise that search ad revenue is topping out every other form of revenue. With the changing face of Google and search algorithms, and the complicated task of organically bringing in search traffic, businesses, advertisers and marketing agencies of all shapes and sizes are spending more money on paid advertising.

Forrester on Facebook: Why I Think They’re Wrong

Facebook took a hit this week from one of the most influential, respected research organizations on the web. Forrester, a research and analysis information technology company, slammed Facebook’s marketing and advertising efforts with a scathing report on Facebook’s lack of advertising follow-through. As social media director at Quaintise, speaking strictly from the experience of managing … Continue reading Forrester on Facebook: Why I Think They’re Wrong

video marketing healthcare

Video Marketing – 10 Statistics Your Healthcare Ad Agency Needs to Know

What is the most ingenious aspect of Vine? It’s only 6 seconds, which absolutely forces brands and healthcare marketing agencies to think outside of the box, be unique, creative, innovative, and amazing in only 6 seconds. Video marketing within the healthcare industry is superlatively dependent upon ingenuity, innovation, and the ability to provoke emotion and … Continue reading Video Marketing – 10 Statistics Your Healthcare Ad Agency Needs to Know

TV Advertising Healthcare Marketing Los Angeles

Television Advertising Is Not Dead, Just Evolving in Healthcare Marketing

Healthcare marketing and advertising has changed. There was a time when every marketing and ad problem was solved with a short, 30-second commercial on Prime Time TV, followed by perhaps a print ad in a local newspaper. The consumer was gripped by the advertisement and gave your business a call or purchased your product. While … Continue reading Television Advertising Is Not Dead, Just Evolving in Healthcare Marketing

Digital Advertising is Dead – Or Is It? What Quaintise Does Better Then Everyone Else

In healthcare marketing, it can be difficult to determine exactly where to spend your marketing budget. Banner ads? Social media marketing? Facebook ads? Youtube videos? Billboards? In-office flyers? Print ads? I mean, the list of marketing avenues is endless and overwhelming. At Quaintise, the leading healthcare marketing agency in Los Angeles and Scottsdale, our marketing … Continue reading Digital Advertising is Dead – Or Is It? What Quaintise Does Better Then Everyone Else

Healthcare Marketing Campaign Los Angeles

Knowing Where To Buy Ad Space

A key component to any healthcare marketing campaign is knowing where to advertise. And knowing where to advertise involves a great appreciation and comprehension of your target demographic, and their behaviors both online and off. Understanding a specific consumer market can increase ROI, decrease ad costs, and ultimately augment an engaged audience. Quaintise takes great … Continue reading Knowing Where To Buy Ad Space

Healthcare Marketing – Is Print Advertising Dead?

We don’t often talk about print advertising in healthcare marketing circles anymore. Why? With the surge of mobile advertising, digital marketing, social media and more the focus has dramatically changed, the mediums dramatically altered. At Quaintise, our  Los Angeles healthcare marketing professionals implement every possible strategy and campaign techniques to produce results, and that still includes … Continue reading Healthcare Marketing – Is Print Advertising Dead?

An Interesting Look At Integration and Fragmentation

I came across an interesting article in Bloomberg Business Week this morning regarding how fragmentation is ‘shredding what once was a healthy marketing budget,’ and how integrated marketing can help you overcome these budget defaults. As a renowned Scottsdale marketing firm, fragmentation is part of the process and a key element in targeting your audience … Continue reading An Interesting Look At Integration and Fragmentation

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