Case Study: Valley Foot Surgeons


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Summary

Valley Foot Surgeons, a respected podiatry group in Scottsdale, Arizona, selected Quaintise as its Agency of Record. After developing and executing a medical marketing plan and public relations campaign, VFS saw an increase of 35% in new patient referrals and a 20% increase in new patients.

About Valley Foot Surgeons

The doctors and staff at Valley Foot Surgeons have a combined 40+ years of experience in podiatric medicine. Under the medical direction of Richard P. Jacoby, DPM, the practice provides diagnosis and treatment for chronic foot and ankle pain to residents who live in and around the Phoenix and Scottsdale, Arizona area.


Challenges

In order to increase market share, VFS needed to stand out from their main competitors in these areas.

In order to increase market share, VFS needed to compete successfully with their main competitors in the areas.


Solution

Quaintise completed a comprehensive brand analysis and focus group study of Valley Foot Surgeons’ market share in the Phoenix and Scottsdale area. We also evaluated their competitors and target demographic base to better understand how to market to prospective clients.

Our findings lead us to update the group’s branding with a new website design and updated website content. Several forms of engaging and informative healthcare content were developed, including email newsletters, direct mail campaigns, online videos, social media, articles, whitepapers, and brochures.

We also analyzed all of the possible media outlets available for publicity and press release distribution and evaluated which media outlets provided the lowest CPM.


Results

Over a two-year campaign, Valley Foot Surgeons saw a

  • 35% increase in new patient referrals

  • 20% increase in total new patients

  • 75% increase in overall web traffic

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