CASE STUDY


Summary

COPE Health Solutions wanted to update its brand strategy to reflect new brand messaging that supported its rapidly expanding business. In response, Quaintise developed a strategic marketing plan and rebranding campaign that positioned COPE as a transformative leader in the healthcare industry. The company’s improved media presence helped double its web traffic and newsletter subscribers.

About COPE Health Solutions

COPE Health Solutions is a leading healthcare management consulting company based in Los Angeles, California. COPE’s healthcare experts work with hospitals, physicians, clinics and healthcare organizations across the country to develop integrated healthcare delivery networks and train and grow the health workforce needed to support these networks.


Challenges

  • Update brand strategy and marketing materials to fully represent the company’s values and services.
  • Demonstrate industry-leading expertise through a clear tagline and elevator pitch, promoted services and training videos or webcasts.
  • Increase brand awareness in the marketplace via public relations, case studies, email marketing, and monthly briefings that promote the company’s expert services, experienced managers and satisfied C-suite clients.

Solution

  • A redesigned logo and a new brand style guide
  • A new website with a responsive mobile version
  • Updated company brand messaging, case studies, monthly briefings and email newsletters
  • New healthcare PR article placements, white papers and videos
  • Social media and SEO strategies
  • Consistently branded advertisements, business cards, one-pagers, event invitations and templates

Results

  • 500 increase in newsletter subscribers

  • 2x increase in web traffic

  • 6 media placements


“ Quaintise did a phenomenal job rebranding our company. The partnership has been invaluable, improving our image and helping us better reach our target audience with superior marketing materials. Their work has energized and inspired our team.”

Allen MillerChief Executive Officer
COPE Health Solutions

“ The Quaintise team is truly talented, intuitive and dedicated. They have far exceeded our expectations as a marketing partner.”

Cindy Ehnes, EsqExecutive Vice President
COPE Health Solutions


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