Technology and PR marketing is moving faster than many small businesses can keep up. At this moment last year we were debating health care reform, wondering if ‘smart phones’ were the norm, and trying to figure out what a QR code was. Today, we know that ‘smart phones’ are more than the norm, they are … Continue reading Sentiment Analysis – A Window To The World’s Moods and Opinions
Blog
Our latest agency news and breaking down the business of wellness.
Building Brand Trust in Consistency
Determining and creating your company brand is the single, greatest business decision that you will ever make. The brand can make or break your business, and a consistent brand can build unconditional trust between an audience and a product or service. But if done poorly, or changed along the way, the inconsistency can backfire and … Continue reading Building Brand Trust in Consistency
How To Build a Strong Business Brand
The downfall of every business is the race to the top. Unprepared runners run out of energy, strength and determination before the race ends, failing at completing their goal or sluggishly crossing the finish line with nothing to show for it. Marketing your business is no different than running a marathon, you have to be … Continue reading How To Build a Strong Business Brand
Facebook Best Medical Marketing Practices
The ultimate purpose of any social media profile is to create a buzz in order to generate traffic and leads. Growing an online presence does nothing for the bottom line if it does not redirect traffic to the source; the company website. Small Arizona medical practices and Fortune 500 companies must be proficient at not … Continue reading Facebook Best Medical Marketing Practices
Setting Up A Business Facebook Page – The Basics
The importance of having a social media presence is truly unmatched by many other medical marketing strategies. Along with content development and distribution, on-site and off-site optimization, and link building, social media has become a fundamental aspect of marketing your medical practice. But where do you start? Most physicians knew that they must have a … Continue reading Setting Up A Business Facebook Page – The Basics
Why Every Physician Needs A Social Presence
Social networks such as Facebook, Twitter and LinkedIn are more than just something to do in your spare time, they are essential in the world of medical marketing. Building your business brand on social networks is a key ingredient to increasing your overall search engine rankings. For quite some time, search engine experts and … Continue reading Why Every Physician Needs A Social Presence
Leveraging Google Health for Medical Marketing
“On any given day, more people are posing health questions to Google than posing health questions to their doctors.” — Google’s chief health strategist, Dr. Roni. Google’s influence over an individual’s personal health decisions is a golden opportunity for medical marketing. The above quote should sound like music to any medical marketing strategists’ ears … Continue reading Leveraging Google Health for Medical Marketing
How To Leverage Social Media To Market Your Medical Practice
Social media has been around since 2004, but medical professionals have not been as quick to embrace the technologies as other professions. Why should your practice consider social media as part of its medical marketing toolbox? Statistics show that Facebook has grown by 145% since last year; of these users, 55% are women. Twitter … Continue reading How To Leverage Social Media To Market Your Medical Practice
Marketing in Healthcare – The Digitally Optimized Press Release
A press release can do more for your business than you probably realize, especially in our advanced digital era. Technology can take a simple few paragraphs, and, if optimized effectively and marketed towards the right audience, can blow them into a traffic generating juggernaut. Media platforms such as Facebook and Twitter have created new opportunities … Continue reading Marketing in Healthcare – The Digitally Optimized Press Release
New Year, New Medical Marketing Opportunites
As medical marketing in Arizona steps into a whole new realm where distribution of branded messages and search engine visibility is core to success, many in the healthcare industry are considering a change of direction. The same old static website with one bottom link to Facebook and the same message as the competition isn’t cutting … Continue reading New Year, New Medical Marketing Opportunites
