Our latest agency news and breaking down the business of wellness.


 

Leveraging Google Health for Medical Marketing

“On any given day, more people are posing health questions to Google than posing health questions to their doctors.”  — Google’s chief health strategist, Dr. Roni.   Google’s influence over an individual’s personal health decisions is a golden opportunity for medical marketing. The above quote should sound like music to any medical marketing strategists’ ears … Continue reading Leveraging Google Health for Medical Marketing

Marketing in Healthcare – The Digitally Optimized Press Release

A press release can do more for your business than you probably realize, especially in our advanced digital era. Technology can take a simple few paragraphs, and, if optimized effectively and marketed towards the right audience, can blow them into a traffic generating juggernaut. Media platforms such as Facebook and Twitter have created new opportunities … Continue reading Marketing in Healthcare – The Digitally Optimized Press Release