Visual Marketing – The Key to ALL Forms of Health Care Marketing

  The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry Report conducted by Social Media Examiner, the future of marketing is visual, at least according … Continue reading Visual Marketing – The Key to ALL Forms of Health Care Marketing

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Physicians, Are You Taking Advantage of Pinterest? You Should Be

For physicians, social media is terrifying. For marketers and advertisers, social media is a goldmine still in its infancy. And while Facebook and Twitter are the popular platforms for conversation, it’s Pinterest and Instagram that are truly shaking things up, producing results that are sometimes hard to believe.

Conformity Kills – The Secret to Social Media Marketing for Physicians

I came across a very interesting article this morning on FoxBusiness.com, and couldn’t wait to share it with all of our Quaintise agency team members and blog visitors. I quite often talk about the ‘one size fits all’ social media marketing mentality that dooms physicians and healthcare organizations – the mentality that is only perpetuated … Continue reading Conformity Kills – The Secret to Social Media Marketing for Physicians

5 Ways Physicians Can Integrate Social Media with Existing Marketing

By now you know how important social media marketing is for your practice. Beyond simply driving traffic to your website, you should also know by now that Facebook can be used to collect Big Data and narrow down your audience to most effective segment. But, if you’ve already been running a healthcare marketing campaign how … Continue reading 5 Ways Physicians Can Integrate Social Media with Existing Marketing

The Perfect Facebook Post for Physicians

Is there such a thing as The Perfect Facebook post? If you’re a physician seeking out a better way to engage with your patients online, you want me to say, “Of course there is!” But, it’s not always that simple.

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Mayo Clinic is a Rockstar on Social Media, But Not For The Reasons You Probably Think

When I think of social media and healthcare, two big names come to mind – The Cleveland Clinic and the Mayo Clinic. These are the powerhouse of social media and healthcare. They’re doing everything right, and for all the right reasons, which makes it even more amazing. Both of these massive organizations came into social … Continue reading Mayo Clinic is a Rockstar on Social Media, But Not For The Reasons You Probably Think

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Why You Need a Healthcare Social Media Editorial Calendar

As Quaintise social media director, I started out being against editorial calendars. They went against everything that I believed was true about social media; spontaneity, trend-spotting and crowd-sourcing. If something popped up in the news or was trending and related to the client’s healthcare industry, I posted it. Social media calendars got in the way … Continue reading Why You Need a Healthcare Social Media Editorial Calendar

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