social media statistics healthcare marketing

Why You Need a Healthcare Social Media Editorial Calendar

As Quaintise social media director, I started out being against editorial calendars. They went against everything that I believed was true about social media; spontaneity, trend-spotting and crowd-sourcing. If something popped up in the news or was trending and related to the client’s healthcare industry, I posted it. Social media calendars got in the way … Continue reading Why You Need a Healthcare Social Media Editorial Calendar

All SEO Is Local, Especially for Doctor Marketing

Right now is about the time you’re going to see a lot of 2014 trends articles and blogs. You’ll see those familiar keywords such as patient satisfaction, consumer expectations, segmentation, fragmentation, real-time marketing, mobile, social, engagement, and big data, among many others. The overwhelming thought to consider is that in healthcare marketing, it all matters … Continue reading All SEO Is Local, Especially for Doctor Marketing

Physicians – How Important Are Local Reviews?

I’m very excited to be covering this subject today for Quaintise! Regarding Search Engine Optimization and Marketing, localization is HUGE, especially for physicians, and yet it is still an overlooked and often unrealized SEO strategy. Acquiring local citations, reviews and testimonials should be an integral piece of your overall SEO puzzle – increasing your brand … Continue reading Physicians – How Important Are Local Reviews?

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