5 Key Elements That Should Be In Every Healthcare M&A Communication Strategy

5 Key Elements That Should Be In Every Healthcare M&A Communication Strategy

The healthcare industry has been a hotbed of merger-and-acquisition (M&A) transactions in recent years from hospitals and physician groups to health plans and technology companies. Since the New Year, there have been roughly 20 new healthcare-related M&A announced, including: Regional Care Hospital Partners’ and Tennessee-based Capella Healthcare’s plan to merge and form a $1.7 billion … Continue reading 5 Key Elements That Should Be In Every Healthcare M&A Communication Strategy

Building a Data-Centric Healthcare Marketing Team: Part Two—Tracking Key Performance Indicators

After you have the right mix of tools in place, the next step to building a data-centric marketing team is deciding what key performance indicators (KPI) to track. KPIs can help marketers manage programs and campaigns and report back to c-suite executives whether or not the programs are effective. KPIs should not be viewed as … Continue reading Building a Data-Centric Healthcare Marketing Team: Part Two—Tracking Key Performance Indicators

Building a Data-Centric Healthcare Marketing Team: Part 1—The Right Mix of Tools

Healthcare marketers need the right technology systems in place to be effective in the new digital healthcare environment. Healthcare marketers have always had multiple roles—brand advocate, growth strategist, and patient experience champion. Now they must also be data analysts. The digital healthcare environment is here, and as a result,healthcare marketers are relying more and more … Continue reading Building a Data-Centric Healthcare Marketing Team: Part 1—The Right Mix of Tools

What Healthcare Executives Want From Their Marketing Team?

C-suite executives want marketing data that provides relevant financial details. It’s a classic challenge for the healthcare marketer—how can he or she connect marketing campaigns to the organization’s bottom line. C-suite executives want to know what is the return-on-investment (ROI) of marketing initiatives. Did inpatient or outpatient volumes shift? Did physician referrals change? Are patient … Continue reading What Healthcare Executives Want From Their Marketing Team?

Healthcare Media Coverage Matters

Positive media coverage is a low cost strategy that has a big impact. Rosewood Centers for Eating Disorders wanted to increase its brand awareness and reestablish itself as an international eating disorder expert. Rosewood is a fully accredited and licensed inpatient behavioral health facility based in Wickenburg, Arizona. Its experienced multidisciplinary team provides comprehensive care … Continue reading Healthcare Media Coverage Matters

Arizona OB/GYN Affiliates brings the concept of hope to life in its direct-to-consumer multimedia marketing campaign.

Three Tips to Build a Successful Emotion-based Healthcare Marketing Campaign

Arizona OB/GYN Affiliates brings the concept of hope to life in its direct-to-consumer multimedia marketing campaign. Healthcare affects everyone on a very personal and emotional level.It’s an industry centered on life and death. Patients and their loved ones are affected physically, mentally, and emotionally—whether its parents bringing their first child into the world, or a … Continue reading Three Tips to Build a Successful Emotion-based Healthcare Marketing Campaign

Why Healthcare Brands Should Focus on Content Marketing

People go to the Internet for information. Healthcare information is no exception. Seventy-two percent of Internet users reported looking online for health information, according to a September 2012 survey by the Pew Research Center. For the most part, people searched online for information about specific diseases or conditions, treatments or procedures, and doctors or other … Continue reading Why Healthcare Brands Should Focus on Content Marketing

Digital Health Care Is Here

Historically, the U.S. health care system has been centered on providing “sick care.” People who are sick or injured seek treatment from health care providers and pay for those services through a fee-for-service (FFS) model. In 2010, that all changed with the passage of the Affordable Care Act (ACA). The ACA is centered on the … Continue reading Digital Health Care Is Here

The Rise of the Health Care Consumer

Las week, I attended the Aspen Ideas Festival in Colorado. This year’s theme was “Smart Solutions to the World’s Toughest Challenges.”The health care track covered topics such as Ebola, cancer, dying with dignity and personalized medicine. I was inspired by the innovative thinking that this festival represents—especially as it relates to the patient. Read more…

Visual Marketing – The Key to ALL Forms of Health Care Marketing

  The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry Report conducted by Social Media Examiner, the future of marketing is visual, at least according … Continue reading Visual Marketing – The Key to ALL Forms of Health Care Marketing

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