social media statistics healthcare marketing

Capitalizing on Digital Doctor-Patient Communication in 2014 – Key Statistics

Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better doctor-patient relationship leads to better care, better outcomes, and increased patient satisfaction. But according to the … Continue reading Capitalizing on Digital Doctor-Patient Communication in 2014 – Key Statistics

social media statistics healthcare marketing

Physicians Are Behind the Curve – Why You Need to Be Communicating with Patients via Email

Digital communication improves patient-doctor trust, frequency of physician interactions, and outcomes, according to a few recent studies. So, why aren’t you utilizing this form of communication with your audience? At Quaintise, we find the answer is simple, really; fear. There is an unqualified fear that email or social media communication will become overwhelming, intrusive, and … Continue reading Physicians Are Behind the Curve – Why You Need to Be Communicating with Patients via Email

Capitalizing on a Patient’s Healthcare Decision Making Pathway

As a physician, your online reputation is probably one of your most important marketing details. The simple act of identifying, researching and selecting a family doctor or specialist has changed dramatically over the years, and while word of mouth is still one of the strongest sells, digital access has become the new norm in determining … Continue reading Capitalizing on a Patient’s Healthcare Decision Making Pathway

Marketing Campaign Los Angeles

Capitalizing on Real Time Marketing in Healthcare (and why your team needed to start yesterday)

Healthcare marketing is a delicate dance precision pitching and well-crafted brand messaging. It’s about getting it right the first time, engaging a target audience actively, visually and contextually. An aspect of healthcare marketing that many Los Angeles agencies often overlook is the element of timing – an aspect of marketing that the team at Quaintise … Continue reading Capitalizing on Real Time Marketing in Healthcare (and why your team needed to start yesterday)

Meeting Hospital Goals by Improving the Patient Experience in 5 Easy Steps

There are very few medical organizations in the world that understand the true meaning and effectiveness, and put it into action, as the Cleveland Clinic does. While many healthcare marketing firms try to convey the importance of patient experience and transcend that importance into action, it is a rare feat when it does, in fact, … Continue reading Meeting Hospital Goals by Improving the Patient Experience in 5 Easy Steps

Healthcare Marketing to Improve the Patient Experience

For a healthcare marketing firm, whether you’re in LA or Scottsdale, one of your ultimate goals is to improve the patient experience through social media, print materials, video and more. By improving the patient experience with your client’s brand, you can turn patients into fans and brand advocates. However, with the implementation of Obamacare’s ‘pay-for-performance’ … Continue reading Healthcare Marketing to Improve the Patient Experience