Raquel Baldelomar Talks One-On-One With Boutique Hotelier Ori Kafri For Luxury Travel Magazine

Recently, Raquel Baldelomar spoke with Ori Kafri, owner of the luxurious, boutique Italian hotel chain J.K. Place to learn more about his philosophy and what sets J.K. Place apart from other luxury hotels in the world today. The three J.K. Place hotels are located in Florence, Rome and Capri and are famous for their unparalleled … Continue reading Raquel Baldelomar Talks One-On-One With Boutique Hotelier Ori Kafri For Luxury Travel Magazine

Building A Strong Brand Means Embedding It Into Every Part Of Your Business

Building A Strong Brand Means Embedding It Into Every Part Of Your Business

A company’s brand is the foundation of its entire marketing strategy. It’s not simply the organization’s name, color scheme and logo design. The brand should be embedded into every facet of your organization and connect back to the mission statement. Think of some of the most notable brands worldwide. Nike’s mission statement is “to bring … Continue reading Building A Strong Brand Means Embedding It Into Every Part Of Your Business

Visual Marketing – The Key to ALL Forms of Health Care Marketing

  The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry Report conducted by Social Media Examiner, the future of marketing is visual, at least according … Continue reading Visual Marketing – The Key to ALL Forms of Health Care Marketing

Conformity Kills – The Secret to Social Media Marketing for Physicians

I came across a very interesting article this morning on FoxBusiness.com, and couldn’t wait to share it with all of our Quaintise agency team members and blog visitors. I quite often talk about the ‘one size fits all’ social media marketing mentality that dooms physicians and healthcare organizations – the mentality that is only perpetuated … Continue reading Conformity Kills – The Secret to Social Media Marketing for Physicians

The High Cost of Ignoring Reputation Management Online

You should never underestimate the cost of a poor reputation. – Forbes.com If you’re not worried about digital reputation management, you’re about to receive a HUGE wake-up call. In the healthcare industry, reputation is everything, and to ignore it is to cost your practice in unimaginable ways.

Keep It Simple – The Healthcare Industry is a Mess, Simplify Your Marketing NOW

In today’s complicated and often confusing world of healthcare marketing, often times the simplest ideas and most transparent physicians and offices will come out on top. From the Affordable Care Act to explaining complex treatment procedures, the current healthcare industry is a clutter of mixed messages. Right now, at this very moment, is the opportunity … Continue reading Keep It Simple – The Healthcare Industry is a Mess, Simplify Your Marketing NOW