Conformity Kills – The Secret to Social Media Marketing for Physicians

I came across a very interesting article this morning on FoxBusiness.com, and couldn’t wait to share it with all of our Quaintise agency team members and blog visitors. I quite often talk about the ‘one size fits all’ social media marketing mentality that dooms physicians and healthcare organizations – the mentality that is only perpetuated … Continue reading Conformity Kills – The Secret to Social Media Marketing for Physicians

TV Advertising Healthcare Marketing Los Angeles

Internet Search Ad Revenue Skyrockets, Beats TV Ad Revenue

It’s really no surprise that search ad revenue is topping out every other form of revenue. With the changing face of Google and search algorithms, and the complicated task of organically bringing in search traffic, businesses, advertisers and marketing agencies of all shapes and sizes are spending more money on paid advertising.

healthcare marketing

Mayo Clinic is a Rockstar on Social Media, But Not For The Reasons You Probably Think

When I think of social media and healthcare, two big names come to mind – The Cleveland Clinic and the Mayo Clinic. These are the powerhouse of social media and healthcare. They’re doing everything right, and for all the right reasons, which makes it even more amazing. Both of these massive organizations came into social … Continue reading Mayo Clinic is a Rockstar on Social Media, But Not For The Reasons You Probably Think

Forrester on Facebook: Why I Think They’re Wrong

Facebook took a hit this week from one of the most influential, respected research organizations on the web. Forrester, a research and analysis information technology company, slammed Facebook’s marketing and advertising efforts with a scathing report on Facebook’s lack of advertising follow-through. As social media director at Quaintise, speaking strictly from the experience of managing … Continue reading Forrester on Facebook: Why I Think They’re Wrong

healthcare marketing

Marketing Orchestration – What is it and Why is it Important

The consumer has changed, as has the patient. Today, the consumer and the patient are one and the same. The consumer-patient researches, shops around, compares, discusses, engages, asks questions, reads reviews, and weaves through a variety of mediums and paths before making their new patient appointment with your offices. At Quaintise, it’s our job to … Continue reading Marketing Orchestration – What is it and Why is it Important

video marketing healthcare

Video Marketing – 10 Statistics Your Healthcare Ad Agency Needs to Know

What is the most ingenious aspect of Vine? It’s only 6 seconds, which absolutely forces brands and healthcare marketing agencies to think outside of the box, be unique, creative, innovative, and amazing in only 6 seconds. Video marketing within the healthcare industry is superlatively dependent upon ingenuity, innovation, and the ability to provoke emotion and … Continue reading Video Marketing – 10 Statistics Your Healthcare Ad Agency Needs to Know

TV Advertising Healthcare Marketing Los Angeles

Television Advertising Is Not Dead, Just Evolving in Healthcare Marketing

Healthcare marketing and advertising has changed. There was a time when every marketing and ad problem was solved with a short, 30-second commercial on Prime Time TV, followed by perhaps a print ad in a local newspaper. The consumer was gripped by the advertisement and gave your business a call or purchased your product. While … Continue reading Television Advertising Is Not Dead, Just Evolving in Healthcare Marketing

Digital Advertising is Dead – Or Is It? What Quaintise Does Better Then Everyone Else

In healthcare marketing, it can be difficult to determine exactly where to spend your marketing budget. Banner ads? Social media marketing? Facebook ads? Youtube videos? Billboards? In-office flyers? Print ads? I mean, the list of marketing avenues is endless and overwhelming. At Quaintise, the leading healthcare marketing agency in Los Angeles and Scottsdale, our marketing … Continue reading Digital Advertising is Dead – Or Is It? What Quaintise Does Better Then Everyone Else

Facebook’s Maturing Advertising Platforms – 3 Steps to Increased ROI, Decreased Cost

According to a survey conducted by AdAge.com, Facebook is growing up. What started as a fledgling attempt to increase revenue by offering limited and coarse advertising has become nearly akin to Google Adwords. At least, according to some of the social media marketing experts. What does that mean for healthcare marketing on social media? It … Continue reading Facebook’s Maturing Advertising Platforms – 3 Steps to Increased ROI, Decreased Cost

Healthcare Marketing Campaign Los Angeles

Knowing Where To Buy Ad Space

A key component to any healthcare marketing campaign is knowing where to advertise. And knowing where to advertise involves a great appreciation and comprehension of your target demographic, and their behaviors both online and off. Understanding a specific consumer market can increase ROI, decrease ad costs, and ultimately augment an engaged audience. Quaintise takes great … Continue reading Knowing Where To Buy Ad Space