Visual Marketing – The Key to ALL Forms of Health Care Marketing

  The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry Report conducted by Social Media Examiner, the future of marketing is visual, at least according … Continue reading Visual Marketing – The Key to ALL Forms of Health Care Marketing

Are You An Influencer, or a Blogger? 5 Tips To Lead the Way

If your practice, or your physicians, do not have a blog and social media accounts…well, let’s just say you could be living under a rock. Content Marketing, content development, content management, or whatever you’d like to title it, moves from the blog to social media integration. It’s a strategy that works in health care marketing, … Continue reading Are You An Influencer, or a Blogger? 5 Tips To Lead the Way

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Physicians, Are You Taking Advantage of Pinterest? You Should Be

For physicians, social media is terrifying. For marketers and advertisers, social media is a goldmine still in its infancy. And while Facebook and Twitter are the popular platforms for conversation, it’s Pinterest and Instagram that are truly shaking things up, producing results that are sometimes hard to believe.

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Improve the Patient Experience with Ratings or Else

Fifty-nine percent of respondents reported physician rating sites to be “somewhat important” or “very important” when choosing a physician… The above statement was pulled directly from a publication in the February issue of The Journal of American Medical Association. At Quaintise, reputation management is a puzzle piece in the host of digital services we offer … Continue reading Improve the Patient Experience with Ratings or Else

Conformity Kills – The Secret to Social Media Marketing for Physicians

I came across a very interesting article this morning on FoxBusiness.com, and couldn’t wait to share it with all of our Quaintise agency team members and blog visitors. I quite often talk about the ‘one size fits all’ social media marketing mentality that dooms physicians and healthcare organizations – the mentality that is only perpetuated … Continue reading Conformity Kills – The Secret to Social Media Marketing for Physicians

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Internet Search Ad Revenue Skyrockets, Beats TV Ad Revenue

It’s really no surprise that search ad revenue is topping out every other form of revenue. With the changing face of Google and search algorithms, and the complicated task of organically bringing in search traffic, businesses, advertisers and marketing agencies of all shapes and sizes are spending more money on paid advertising.

5 Ways Physicians Can Integrate Social Media with Existing Marketing

By now you know how important social media marketing is for your practice. Beyond simply driving traffic to your website, you should also know by now that Facebook can be used to collect Big Data and narrow down your audience to most effective segment. But, if you’ve already been running a healthcare marketing campaign how … Continue reading 5 Ways Physicians Can Integrate Social Media with Existing Marketing

The Perfect Facebook Post for Physicians

Is there such a thing as The Perfect Facebook post? If you’re a physician seeking out a better way to engage with your patients online, you want me to say, “Of course there is!” But, it’s not always that simple.

The High Cost of Ignoring Reputation Management Online

You should never underestimate the cost of a poor reputation. – Forbes.com If you’re not worried about digital reputation management, you’re about to receive a HUGE wake-up call. In the healthcare industry, reputation is everything, and to ignore it is to cost your practice in unimaginable ways.

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