Quaintise’s extensive medical marketing expertise ensures our professionals are subject matter experts in building effective marketing campaigns for the healthcare profession. We understand the unique challenges healthcare professionals face. Our goals are to increase your brand awareness, generate new referrals, and establish your healthcare company as the premier in your field. Whether you have a new or well established medical practice, you are a sole practitioner or part of a group practice, we’ll deliver the right message to motivate your audience. Quaintise is ready to assist in marketing your medical practice through the following best practices:
Our Top 10 Marketing Strategies for Medical Industry Clients
1. Newsletters
Keep in touch with your patients or clients through regular newsletters that include updates on new technologies, industry news, patient care tips, and success stories. Quaintise assists in the newsletter building process, including writing personalized content, layout and design, printing, and distribution.
Quaintise wrote, designed, and distributed Scottsdale Neuropathy Institute’s newsletter (Keeping Pace) as a tool to improve direct communication with their patients and provide up-to-date information on treatments for conditions of the lower extremity—spanning each of their four practices. The latest newsletter includes a profile on a new physician at the Scottsdale Neuropathy Institute, new information on a federal program to benefit diabetic patients, and an informational article on the dangers of nerve damage.
2. Website Design & Development
Many patients locate new physicians online. Stay available to your client base by making sure you have an online presence that includes key information about your practice, your professionals, and your specialties. Quaintise builds and helps maintain websites with personalized content that gives prospective patients a sense of confidence and keeps current patients up to date on changes in your practice.
Quaintise recently assisted in writing and publishing a new website for the Heel Pain Relief Center, a new practice designed to specifically treat the causes and treatments of heel pain. We also helped refine and refocus the website for the Scottsdale Neuropathy Institute. Quaintise creates original content and website design to maximize the effectiveness of our healthcare clients’ online presence.
3. Online Videos
Create online videos to share information directly with your patients or clients, including health tips, discussion of medical procedures, new technologies, and industry news. Post your videos on industry websites, including affiliated professional organizations and social media sites to achieve a greater audience and grow your reputation as an industry leader in your particular medical specialties. Quaintise can help develop your online videos, including storyboarding your message and facilitating the media production and distribution.
Quaintise helped our client, Dr. Richard Jacoby, with scriptwriting and production of several online videos that provide expert advice on relevant medical questions. We helped strategically place these videos on industry and healthcare websites such as EmpowHer.
4. Social Media
Generate an online presence through regular participation in social media applications such as blogging, Facebook, LinkedIn, Twitter, Digg, and YouTube. The key to a successful online presence is providing regular, relevant information. Quaintise can assist in generating new content for regular posting on social media platforms of your choice.
Quaintise helped our client, Dr. Richard Jacoby, establish a Facebook Fan Page to provide up-to-the-minute updates to his patients and colleagues. Dr. Jacoby uses this Fan Page to post newsletters and online videos, announce upcoming events, and update patients and colleagues on the latest news associated with his practices and professional activities.
5. Articles and Whitepapers
Build and/or maintain status in your field of practice by regularly publishing in industry or local media publications. Quaintise identifies ideal publications (such as Medical Health and M.D. News) that target specific industry professionals and patient demographics to place your articles and your practice where they will receive the most exposure.
We helped our client, The Laser Nail Center, by facilitating interviews with leadingpublications and providing newsworthy content to their editorial staff so they could publish articles covering our client. This focused content and featured placement helped our client obtain a greater public spotlight and maintained their reputation as an industry leader in their specific industry.
6. Publicity / Press Releases
Keep your healthcare business or practice’s name in the news through regular, informed press releases about your industry achievements, activities in the community, specialized patient care, and staff changes. Quaintise writes focused press releases to show your business or practice in the best light. We reach out personally to our media contacts to ensure ideal, timely placement and maximum exposure. We also assist in designing customized advertisements for media placement in industry and local publications.
Quaintise has written and distributed several press releases on newsworthy events centered around our client, Laser Nail Center. These press releases resulted in the Laser Nail Center being featured in prominent local publications, as well local television shows, such as Good Morning Arizona.
7. Event Marketing
Quaintise will organize and promote events for your clients to share their knowledge with other medical professionals and the public. These events assist in becoming and maintaining you as an industry leader in your area of specialty. Quaintise plans and implements educational seminars and similar events. Services include generating invitation lists, publicity, logistics, and developing marketing collateral.
Quaintise helped our client, Arizona Heart Institute, plan and advertise three educational seminars to discuss the vascular effects of triple nerve decompression in diabetic patients. The preparation for these events included writing press releases, managing the event logistics, maintaining a mailing list, creating and distributing email invitations, contacting doctors’ offices via fax broadcasts and personal telephone follow-up, and creating display collateral for doctors’ offices to promote the client’s study.
8. Brochures
Highlight your practice or business, your specialties, and the specific services you offer with brochures that will educate your patients or clients in how they can benefit from your services. Show your expertise and highlight your professional staff through custom brochures that can be developed into direct mail pieces, email content, and patient information packages.
Quaintise wrote original content and developed specialty brochures for services offered by our client, Scottsdale Neuropathy Institute to help share early warning signs for diabetes. Our clientnow has a stock of professionally printed brochures and other marketing collateral to provide to current and prospective patients, adding to the overall credibility of their medical practice.
9. Email and Direct Mail Campaigns
Target new patients and referrals through custom email and direct mail campaigns. Advertise special events, educational seminars, and your practice or business specialties. Quaintise builds targeted marketing campaigns, including writing personalized content, layout and design, printing, and distribution.
Quaintise helped develop a direct mail campaign for our client, Laser Nail Center, promoting the medical practice’s new breakthrough laser procedures. This direct mail campaign was distributed to the top nail salons and spas in the Phoenix metroplex, and included a customized newsletter to nail technicians, along with referral forms, brochures, and business cards of our client. This direct mail campaign increased the brand awareness for our client among nail salons and nail technicians, which resulted in a high number of referral business.
10. Marketing Analysis
Do you know how much you spend on marketing and where that money goes? Quaintise tracks each piece of our customized marketing campaigns so you know what practices are working, and where to focus your efforts. We give you the power over your marketing dollars.
Quaintise paired each of the marketing campaigns identified in the above case studies with a code or number to enable efficient, effective tracking. This resulted in our client knowing where their marketing dollars were spent. We then provided our client with monthly metrics that identified the effectiveness of each campaign, allowing our client to better understand the return on investment for each campaign.
Grow your market share, get new patients, and become known as the premier medical service provider in your field by working with Quaintise. To view a complete list of our services, click here.
Click here to view our Medical Marketing brochure.
Medical Marketing Toolkit: Get a jump start on all of the above services. Contact Quaintise for our Medical Marketing Toolkit, including templates for a newsletter, press release, brochure, and advertisement that are easily customizable for your practice and medical specialty.
